YouTube is testing a more aggressive approach against ad blockers • Hacker News Board

Re: YouTube is testing a more aggressive approach against ad blockers

#101

Post by patrickdavey » Fri, Jun 30, 2023, 4:30 AM UTC

Just make YouTube lite available everywhere...

Re: YouTube is testing a more aggressive approach against ad blockers

#102

Post by Animats » Fri, Jun 30, 2023, 4:34 AM UTC

" YouTube users will have only two options: to disable their ad blocker and allow ads or subscribe to YouTube Premium to get rid of all advertisements."

Or Vimeo, or Facebook, or TikTok, or ...

Re: YouTube is testing a more aggressive approach against ad blockers

#103

Post by charcircuit » Fri, Jun 30, 2023, 4:36 AM UTC

Personally I would like it if a certain amount of membership / superchats would give you the ability to block ads or unlock YouTube premium.

Re: YouTube is testing a more aggressive approach against ad blockers

#104

Post by PrimeMcFly » Fri, Jun 30, 2023, 4:39 AM UTC

I need to write something that uses yt-dlp to download videos and play as they download, then delete after it is no longer needed.

Re: YouTube is testing a more aggressive approach against ad blockers

#105

Post by RandomBK » Fri, Jun 30, 2023, 4:39 AM UTC

I feel this was the inevitable outcome of the increased availability/popularity/awareness of ad blockers - a tragedy of the commons scenario that's set us on an escalating feedback loop that won't end well for anyone involved.

EDIT: I do wonder if the price point of youtube premium is too high to capture an audience that simply doesn't want ads but doesn't care about any other features. $6/mo feels higher than the typical per-user ad revenue.

EDIT2: While I don't know youtube's average revenue per user, both Facebook and Google's ARPU for the NA segment is ~$100-$200/y, which would put $6/mo quite close to the replacement cost of lost ads revenue.

Re: YouTube is testing a more aggressive approach against ad blockers

#106

Post by HissingMachine » Fri, Jun 30, 2023, 4:41 AM UTC

So does this mean YT will stop demonetizing creators I watch?

Re: YouTube is testing a more aggressive approach against ad blockers

#107

Post by LeoPanthera » Fri, Jun 30, 2023, 4:42 AM UTC

They're going to break yt-dlp aren't they.

Re: YouTube is testing a more aggressive approach against ad blockers

#108

Post by Arcuru » Fri, Jun 30, 2023, 4:42 AM UTC

PrimeMcFly wrote: post #104

I need to write something that uses yt-dlp to download videos and play as they download, then delete after it is no longer needed.

Several media players will do that in the background for you, 'mpv' and 'vlc' come to mind. 'mpv' even has a sponsorblock script that will skip the sponsored segments if you so chose.

I occasionally use this for convenience, even though I pay for YT Premium.

Re: YouTube is testing a more aggressive approach against ad blockers

#109

Post by goda90 » Fri, Jun 30, 2023, 4:43 AM UTC

YouTube needs a history-less mode. I want to watch random videos without them impacting my recommendations. I have Premium, but I'll use ad blocker in a private browsing session specifically for this.

Re: YouTube is testing a more aggressive approach against ad blockers

#110

Post by imposterr » Fri, Jun 30, 2023, 4:43 AM UTC

RandomBK wrote: post #105

I feel this was the inevitable outcome of the increased availability/popularity/awareness of ad blockers - a tragedy of the commons scenario that's set us on an escalating feedback loop that won't end well for anyone involved. EDIT: I do wonder if the price point of youtube premium is too high to capture an audience that simply doesn't want ads but doesn't care about any other features. $6/mo feels higher than the ty…

I'm okay with this if it means more platforms start to offer paid access with no ads. There are so many ad supported services out there that don't even have a paid option.