"Why do startups write announcements like these?" I've been at a bunch of companies with a bunch of raises. 100% of the time, the announcement was an excuse for press. If you can come up with any excuse to get an article published in a bunch of tech press (other than "CEO arrested for embezzlement + harassment at the same time"), you get a bunch of free advertising. Bonus points if your target customer tends to read…
Saying it's "for press" just kicks the can down the road, raising the question "why do startups want press on announcements like these?" They do it to get out a certain message and leave a certain impression, usually of the mercenary sort the post outlines. Although I see your point about it just being to get the name of the company out there, that's definitely one mercenary motivation that the post maybe did not men…
Cost to make article = $2000
Article gets 100,000 views
Fly.io converts 1% of views to paying customers
1,000 new customers.
Revenue per customer = $10 monthly
MRR goes up by $10,000
Obviously I am pulling these numbers out of my ass, but there a pretty direct path to value.
This is way more efficient than Google ads in a competitive space, I can only imagine hosting related ads are $3-5 per click...