Earlier quoted context omitted.
Point in case: See Google Wave. Wave was, in most every way better than email (To some level of debate) except for the fact that it wasn't email, and refused to have any sort of cooperation with email.
[off topic] Wave was too complicated and did not integrate into everyone's existing mail clients. I had a professor that tried to use if for class lecture notes. That only lasted a couple weeks. A lunch group at work used it successfully for deciding where to go, until it was shut down last month.
This is exactly the point, people were to entrenched with email, Wave was trying to kill email simply by being better than it.