Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Heysan (YC 07) - 100 million monthly page views and 600,000 users

mobileindustryreview.com

Post reply on HN
Print view View original

1–10 of 34 posts

Re: Heysan (YC 07) - 100 million monthly page views and 600,000 users

#4

Post by gustaf »

axod wrote: post #3

Pretty big spike on alexa, http://www.alexa.com/data/details/traffic_details/heysan.com Congrats :)

Unfortunately Alexa doesn't track mobile traffic so they're 95% irrelevant. Sorry.

Google Trends is better but still crap. http://www.google.com/trends?q=heysan

Re: Heysan (YC 07) - 100 million monthly page views and 600,000 users

#5

Post by splurge »

"Every single mobile web service should be looking at these guys to see how they are doing things. The site is also beautifully designed with a really clean UI.

The proof that Heysan is onto something interesting is in the stats which are absolutely jaw dropping - and remind me of the kind of figures facebook used to pump out after they started which made everyone sit up and take notice. The average user spends over 5 hours a month on heysan, they are doing 100 million page views a month and have 600,000 users. What is also amazing is that the largest markets for Heysan are not Indonesia or India like a lot of other mobile IM aggregators, but the UK and the US."

Awesome. Congrats.

Re: Heysan (YC 07) - 100 million monthly page views and 600,000 users

#7

Post by axod »

gustaf wrote: post #4
axod wrote: post #3

Pretty big spike on alexa, http://www.alexa.com/data/details/traffic_details/heysan.com Congrats :)

Unfortunately Alexa doesn't track mobile traffic so they're 95% irrelevant. Sorry. Google Trends is better but still crap. http://www.google.com/trends?q=heysan

true...

Are you following me?? http://trends.google.com/trends?q=heysan%2C+mibbit&date=...

that's just weird...

Re: Heysan (YC 07) - 100 million monthly page views and 600,000 users

#8

Post by gustaf »

jeffa107 wrote: post #6
dayjah wrote: post #2

yup.. thats us

Congratulations! Can you give us a sense of how successfully you've been able to monetize all the users you've gained? What sort of challenges do you face on that front?

Happy to.

We launched our virtual economy this summer and are just integrating premium (the ability to pay for virtual economy coins). We're live in 11 markets with premium and gradually adding more. People use their phone and something called WAP-billing to pay for the coins. $6.99 buys you 200,000 coins for example.

Historically monetizing users on mobile have been an order of magnitude easier than on the web. Ringtones is a billion dollar business for example. SMS is a $80 billion dollar business. What web services/categories can generate that kind of revenue? And SMS is a pretty poor protocol. The key is the built-in mobile micropayment system called PSMS or WAP-billing.

One of the companies we look at for inspiration is Mobagetown, a mobile web based community in Japan. It's a $250MM company in terms of revenues at just 10MM users.

Our main challenge is to make people realize that Alexa doesn't track mobile web ;)

Gustaf, Heysan

Re: Heysan (YC 07) - 100 million monthly page views and 600,000 users

#9

Post by axod »

gustaf wrote: post #8
jeffa107 wrote: post #6

Earlier quoted context omitted.

Congratulations! Can you give us a sense of how successfully you've been able to monetize all the users you've gained? What sort of challenges do you face on that front?

Happy to. We launched our virtual economy this summer and are just integrating premium (the ability to pay for virtual economy coins). We're live in 11 markets with premium and gradually adding more. People use their phone and something called WAP-billing to pay for the coins. $6.99 buys you 200,000 coins for example. Historically monetizing users on mobile have been an order of magnitude easier than on the web. Ring…

Very cool :)

Presumably though if you add quantcast tracking code they could look to quantcast which seems to be taking over from alexa these days?

Re: Heysan (YC 07) - 100 million monthly page views and 600,000 users

#10

Post by gustaf »

axod wrote: post #9
gustaf wrote: post #8

Earlier quoted context omitted.

Happy to. We launched our virtual economy this summer and are just integrating premium (the ability to pay for virtual economy coins). We're live in 11 markets with premium and gradually adding more. People use their phone and something called WAP-billing to pay for the coins. $6.99 buys you 200,000 coins for example. Historically monetizing users on mobile have been an order of magnitude easier than on the web. Ring…

Very cool :) Presumably though if you add quantcast tracking code they could look to quantcast which seems to be taking over from alexa these days?

how does quantcast get their data?
Post reply on HN