The Wild (and Slightly Terrifying) Future of Inescapable AR Ads
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The Wild (and Slightly Terrifying) Future of Inescapable AR Ads
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Re: The Wild (and Slightly Terrifying) Future of Inescapable AR Ads
#2In what sense would AR ads be inescapable?
I have no plan to ever buy one of these headsets.
If the streets of London became Minority Report-esque e.g. holographic loud projections, I can just move five or ten miles down the road to somewhere slightly less urban. It'd be significantly less expensive too.
I mean, almost all tube station adverts are still just paper billboards, clearly something is preventing them from being screens.
Re: The Wild (and Slightly Terrifying) Future of Inescapable AR Ads
#3In what sense would AR ads be inescapable? I have no plan to ever buy one of these headsets. If the streets of London became Minority Report-esque e.g. holographic loud projections, I can just move five or ten miles down the road to somewhere slightly less urban. It'd be significantly less expensive too. I mean, almost all tube station adverts are still just paper billboards, clearly something is preventing them from…
If AR glasses become the only device we have (no macs or iPhones), then these ads could be everywhere. Almost like modern tech billboards. Obviously you can just not buy the product, but when everyone else has one it will be hard to do that. Imagine not owning a smartphone right now (a quick example).
Re: The Wild (and Slightly Terrifying) Future of Inescapable AR Ads
#4From 7 years ago, a funny/spoof video on gig culture, AR etc. https://youtu.be/YJg02ivYzSs
Re: The Wild (and Slightly Terrifying) Future of Inescapable AR Ads
#5In what sense would AR ads be inescapable? I have no plan to ever buy one of these headsets. If the streets of London became Minority Report-esque e.g. holographic loud projections, I can just move five or ten miles down the road to somewhere slightly less urban. It'd be significantly less expensive too. I mean, almost all tube station adverts are still just paper billboards, clearly something is preventing them from…
If AR glasses become the only device we have (no macs or iPhones), then these ads could be everywhere. Almost like modern tech billboards. Obviously you can just not buy the product, but when everyone else has one it will be hard to do that. Imagine not owning a smartphone right now (a quick example).
You can count clicks with eye tracking. If you look at it then they know.
Re: The Wild (and Slightly Terrifying) Future of Inescapable AR Ads
#6In what sense would AR ads be inescapable? I have no plan to ever buy one of these headsets. If the streets of London became Minority Report-esque e.g. holographic loud projections, I can just move five or ten miles down the road to somewhere slightly less urban. It'd be significantly less expensive too. I mean, almost all tube station adverts are still just paper billboards, clearly something is preventing them from…
If AR glasses become the only device we have (no macs or iPhones), then these ads could be everywhere. Almost like modern tech billboards. Obviously you can just not buy the product, but when everyone else has one it will be hard to do that. Imagine not owning a smartphone right now (a quick example).
Hyper Reality by Keiichi Matsuda:
Re: The Wild (and Slightly Terrifying) Future of Inescapable AR Ads
#7In what sense would AR ads be inescapable? I have no plan to ever buy one of these headsets. If the streets of London became Minority Report-esque e.g. holographic loud projections, I can just move five or ten miles down the road to somewhere slightly less urban. It'd be significantly less expensive too. I mean, almost all tube station adverts are still just paper billboards, clearly something is preventing them from…
If AR glasses become the only device we have (no macs or iPhones), then these ads could be everywhere. Almost like modern tech billboards. Obviously you can just not buy the product, but when everyone else has one it will be hard to do that. Imagine not owning a smartphone right now (a quick example).
Why would adblock be less effective on AR glasses than it is on my phone?
Re: The Wild (and Slightly Terrifying) Future of Inescapable AR Ads
#8In what sense would AR ads be inescapable? I have no plan to ever buy one of these headsets. If the streets of London became Minority Report-esque e.g. holographic loud projections, I can just move five or ten miles down the road to somewhere slightly less urban. It'd be significantly less expensive too. I mean, almost all tube station adverts are still just paper billboards, clearly something is preventing them from…
If AR glasses become the only device we have (no macs or iPhones), then these ads could be everywhere. Almost like modern tech billboards. Obviously you can just not buy the product, but when everyone else has one it will be hard to do that. Imagine not owning a smartphone right now (a quick example).
I'm skeptical we'll see that any time soon. I interned at a NASA Ames lab that was testing AR, and there seemed to be no way to get depth perception correct on rendered objects directly overlaid on a see-through lens; there was lots of unpredictable variability in perceived depth by subject and background and even time of day. And I don't see us walking around with Geordi LaForge-style visors—simulated AR—any time soon.
Re: The Wild (and Slightly Terrifying) Future of Inescapable AR Ads
#9Earlier quoted context omitted.
If AR glasses become the only device we have (no macs or iPhones), then these ads could be everywhere. Almost like modern tech billboards. Obviously you can just not buy the product, but when everyone else has one it will be hard to do that. Imagine not owning a smartphone right now (a quick example).
You can count clicks with eye tracking. If you look at it then they know.
They could rotate the code every few seconds.
Re: The Wild (and Slightly Terrifying) Future of Inescapable AR Ads
#10Totally inescapable except by taking the damn thing off your face.
This 'article' should not be on HN. Is alexanderbz the same Alexander who wrote it I wonder
Edit: I guess it is.