Imagine if pharmaceuticals worked the same way. Instead of requiring medical studies on small groups, any drug could just be released on the public. Who cares if it causes birth defects. Move fast and break things! Buyer beware. Once in a while you’d get a check for $20 in the mail after you find out you have some horrible incurable neurodegenerative disease.
This is quickly moving from annoyance to public nuisance to public safety emergency. Self-driving vehicle companies can push updates over the air that not only brick the vehicles, but endanger 3rd parties who never signed 95 page Terms and Conditions contracts. Obviously not all software needs to be subject to this regulation but some of it does.