And after they spent the past couple of weeks cockily batting away concerns about how they'd handle the traffic load, too. "You're all talking like we don't know what we're doing" is the line I recall being used several times.
They did seem to know what they were doing. They put up a temporary static site to handle the traffic.
However, their suppliers, who are apparently fairly large companies, haven't been able to handle it. They said they warned them that the traffic would be enormous.