Earlier quoted context omitted.
This isn’t an either/or proposition. Long term goals (“everyone just needs to do ”) can (must) coexist alongside shorter term incentives and PR campaigns. To your point, hyper fixation on the long term goal makes it seem unachievable. But conversely, short term incentives must necessarily be informed by long term goals if there’s hope of establishing a useful incentive structure. Success will require focus on both en…
The comment they were replying to didn’t sound long term. It specified “now” in the first sentence, so at best short-medium term. The “everyone just needs to do ” part wasn’t a reference to a long term idea, it was them replying to somebody expecting that immediately (or, with a more forgiving reading, in a shorter term)
I’d read my comment as addressed to both parent comments.