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Moog sells its business to InMusic

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Re: Moog sells its business to InMusic

#111

Post by dimal »

elihu wrote: post #9
busterarm wrote: post #6

Hardware synths, in particular the varieties that Moog makes, are at peak relevance again and who knows if that will remain the case. The brand was certainly sucking wind for a good 30 years of its history previously. Cashing out that equity now is a shrewd move...especially as consumer spending has gone to who knows where.

I don't think hardware analogy synthesizers are going anywhere anytime soon. Moog is probably facing a lot of competition though, and they aren't very active in the Eurorack modular space where a lot of the interesting new stuff is happening. (In particular, a lot of their popular synths, including recently released ones, are being cloned by Behringer.) It would be interesting to know if they were doing great but sol…

I would love it if they made some Eurorack modules. I have a DFAM and love it, but for most equipment I only consider Eurorack. The DFAM has to sit outside my case. The ergonomics of that are weird, and there’s only so much room for desktop equipment.

Re: Moog sells its business to InMusic

#112

Post by creeble »

>The company has been bought by inMusic, a US firm that owns many other instrument, audio and DJ brands, including Numark, Stanton, Denon DJ, Akai, Alesis, M-Audio, Marantz and plugin company Air.

Marantz? Maybe some pro-audio part of Marantz with which I am unfamiliar, but Marantz consumer audio is now owned by Masimo, the medical equipment company.

Welcome to the 60’s!

Re: Moog sells its business to InMusic

#113

Post by rtkwe »

scns wrote: post #2

> inMusic isn't free from controversy. Formed in 2012 by Jack O'Donnell, a former vice-president at DJ equipment brand Stanton > Roger Linn, who made many ground-breaking drum machines in the '80s before creating the MPC 60 for Akai, has accused O'Donnell of failing to pay him royalties after acquiring Akai, repeatedly calling him unscrupulous and a "bastard" in interviews. Is it absolutely necessary to fuck people o…

Pretty much. Capitalism is one big funnel of extraction so to get ahead of competitors you need some big advantage and one of the easiest to get in the US is just not paying people who can't afford to fight you over it in court.

Re: Moog sells its business to InMusic

#114

Post by feiszli »

masukomi wrote: post #76

For anyone who cares about electronic instruments, i really recommend taking the tour of their factory in Asheville NC if you're in the area. It's short, but cool and shows you how the instruments are put together.

I live in the area and still haven't gone. Really gonna have to make the trip now.

Re: Moog sells its business to InMusic

#115

Post by InitialLastName »

monatron wrote: post #92

For a short time Moog curated Moogfest in Asheville and later Raleigh. It was an amazing blend of music, technology, talks, culture, etc. I think it ran into some trouble towards the end of it's run. I ended up going once (solo) after a friend had to bail out last minute. It was one of the most fun and enriching music festivals I've ever attended. I can't imagine it coming back after this news. If anyone knows of any…

If you have the means to get to Berlin, Superbooth is like a bigger version of what Moogfest was, all built around a giant GDR-era youth center.

Re: Moog sells its business to InMusic

#116

Post by te_chris »

creeble wrote: post #112

>The company has been bought by inMusic, a US firm that owns many other instrument, audio and DJ brands, including Numark, Stanton, Denon DJ, Akai, Alesis, M-Audio, Marantz and plugin company Air. Marantz? Maybe some pro-audio part of Marantz with which I am unfamiliar, but Marantz consumer audio is now owned by Masimo, the medical equipment company. Welcome to the 60’s!

You are. They have a pro audio arm that mostly makes location recorders and a few playback devices. Mostly broadcast focused.

Re: Moog sells its business to InMusic

#117

Post by arethuza »

dylan604 wrote: post #106
arethuza wrote: post #52

Earlier quoted context omitted.

Perhaps they use the "Hollywood Accounting" trick of promising payments based on profits then arranging things so that no profits are actually made?

I know this is the saying, but why is Hollywood given the dubious honors? Wouldn't it be just as accurate to say Business Accounting?

Probably because they seem to have the most egregious examples based on works that seem to everyone else to be pretty successful?

"the Tolkien estate sued New Line, claiming that their contract entitled them to 7.5% of the gross receipts of the $6 billion hit.[23] According to New Line's accounts, the trilogy made "horrendous losses" and no profit at all."

I think most people would find it surprising that both Return of the Jedi and the Lord of the Rings movies failed to make a profit?

https://en.wikipedia.org/wiki/Hollywood_accounting

Re: Moog sells its business to InMusic

#119

Post by johnwheeler »

notmypenguin wrote: post #14

It’s sad how the entire music industry of actual innovators gets scooped up by conglomerates like InMusic. What is worse, however, is the blatant rip-off business plan of Behringer. They went so far as to buy the chip company CoolAudio to build clones of the Curtis CEM3340 oscillator chip featured in all these 80’s polysynths. Wanna know why Behringers product line exclusively features other peoples designs that have…

They make great synths though and sell them, for cheap. Pretty damn innovative to me.

You can compete on differentiation, niche, or cost right? That’s all good business and good for the consumer.

Ideas are only as valuable as their execution makes them. Otherwise, there’d be lots of “ideas” for sale on eBay.

Re: Moog sells its business to InMusic

#120

Post by vngzs »

nonstopdev wrote: post #109
scns wrote: post #2

> inMusic isn't free from controversy. Formed in 2012 by Jack O'Donnell, a former vice-president at DJ equipment brand Stanton > Roger Linn, who made many ground-breaking drum machines in the '80s before creating the MPC 60 for Akai, has accused O'Donnell of failing to pay him royalties after acquiring Akai, repeatedly calling him unscrupulous and a "bastard" in interviews. Is it absolutely necessary to fuck people o…

I feel like if you are making it to the higher echelons of success, you typically have this type of track record. A lot of companies start small by people who like what they do. It’s the business leader or visionary who sees the future and how to apply it on the larger scale usually leaving the loyalty and honor behind and doing what’s best for them and their company.

See the movie Blackberry[0] for a dramatic telling of this.

[0]: https://www.rottentomatoes.com/m/blackberry

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