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There's more info here, including an image of the pre 2011 logo: https://appleinsider.com/articles/23/06/19/apple-wants-to-co...
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You mean the newer logo should be changed - I don't think the fruit company has had the same logo for 111 years.
Neither did Apple Inc.; the current flat one is from 2017.
When it comes to discussing intellectual property laws, it's important to remember where they came from. I live in High Wycombe, a market town in the South East of England. In the nineteenth century, Wycombe was known as the centre of chair manufacturing. The chairs were initially transported by barge down the Wye and Thames Rivers to Windsor, where they were sold, and consequently became known as Windsor chairs. The…
So you're saying trademarks prevent arson and violence.
When it comes to discussing intellectual property laws, it's important to remember where they came from. I live in High Wycombe, a market town in the South East of England. In the nineteenth century, Wycombe was known as the centre of chair manufacturing. The chairs were initially transported by barge down the Wye and Thames Rivers to Windsor, where they were sold, and consequently became known as Windsor chairs. The…
This title is clickbait. If you read the article, it’s pretty clear that Apple has taken no action against the fruit company and there’s no reason to think they will, or that they’d even be able to if granted the trademarks requested. It also seems as if they’re trying to retain rights to use the whole apple for specific products. From the source: “ Apple's attempts to secure the trademark in Switzerland go as far ba…
On the other hand… Apple is now a behemoth that does fitness programs, have their TV service, now enter into banking.
What if there is a TV program about apples? What if the fruit union ventures into financing? But yeah that’s all a different problem than “Apple is forcing a fruit company to change its logo”
The bureaucrats only stop when public opinion/regulators force the executives to step in and issue a directive to stop the nonsense.
If any Apple executive is listening, please stop the nonsense, it's only hurting your brand.
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It’s not entirely a myth, see a list of trademarks that have been “lost” due to insufficient protection or other reasons here: https://en.m.wikipedia.org/wiki/List_of_generic_and_generici... There are definitely examples where brandnames have moved into common usage and then lose their trademark.
I can't recall seeing trademark aggression that had anything to do with genericism though. Some marketing copy maybe but not as challenges to other company's marks. Genericism is within the user/audience/market rather than other businesses. The cause of genericism is total cultural domination - such widespread success that it becomes the noun. I wonder how close "iPhone" and "iPad" might be to genericide. Is there a…
Earlier quoted context omitted.
It’s not entirely a myth, see a list of trademarks that have been “lost” due to insufficient protection or other reasons here: https://en.m.wikipedia.org/wiki/List_of_generic_and_generici... There are definitely examples where brandnames have moved into common usage and then lose their trademark.
I can't recall seeing trademark aggression that had anything to do with genericism though. Some marketing copy maybe but not as challenges to other company's marks. Genericism is within the user/audience/market rather than other businesses. The cause of genericism is total cultural domination - such widespread success that it becomes the noun. I wonder how close "iPhone" and "iPad" might be to genericide. Is there a…
(Ie if Apple does not protect the word iPhone and then Google and Samsung use the term iPhone for 5 years unchallenged, it risks becoming a generic name for a smartphone)