The title is quite deceptive. Reading the Wired article, Apple seems to be pursuing a trademark in Switzerland on a depiction of an apple (without bite mark, and in black-and-white). The Swiss authorities granted this but only on limited product categories. Apple filed an appeal about this, which is ongoing. Now, the Fruit Union is fear-mongering / spreading the message that, if this appeal is granted, they would be…
> without bite mark Why? Apple isn't going to brand products with that surely? Sounds like there is yet more back story i.e. trademark trolling - Apple only applied for that mark to go after other people.
The article is written to be ragebait, and judging by the comments here, it’s been successful.