Moog sells its business to InMusic
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Re: Moog sells its business to InMusic
#2> inMusic isn't free from controversy. Formed in 2012 by Jack O'Donnell, a former vice-president at DJ equipment brand Stanton
> Roger Linn, who made many ground-breaking drum machines in the '80s before creating the MPC 60 for Akai, has accused O'Donnell of failing to pay him royalties after acquiring Akai, repeatedly calling him unscrupulous and a "bastard" in interviews.
Is it absolutely necessary to fuck people over to get to the top? Would love to get some counterexamples.
Re: Moog sells its business to InMusic
#3> inMusic isn't free from controversy. Formed in 2012 by Jack O'Donnell, a former vice-president at DJ equipment brand Stanton > Roger Linn, who made many ground-breaking drum machines in the '80s before creating the MPC 60 for Akai, has accused O'Donnell of failing to pay him royalties after acquiring Akai, repeatedly calling him unscrupulous and a "bastard" in interviews. Is it absolutely necessary to fuck people o…
"Business is war"... there are very little ethical businessmen out there so you're swimming among sharks and think that it becomes a game of ripping off each others.
I've seen some pretty nasty stuff done in order to maximize profit... I don't want to be negative but there is a reason why these jobs attract a certain... profile... or if you can't "adapt" quickly, you're done.
Of course some small shops still exist when it comes to synths, especially in Europe where one manufacturer can make direct deals with European retailers, that's why the Eurorack module format is a thing. But these aren't "maximizing their profit". It's a scene that has loyal customers that are ready to pay a bit more for ethical purposes.
Does the market tend to find "inefficient" areas and someone comes in and "maximize efficiency"? I think Behringer is trying to catch all revenue in that space...
edit: changed some phrasing.
Re: Moog sells its business to InMusic
#4fun fact: the "other" Moog is a defense contractor, started by the cousin of the Moog synthesizer guy.
https://www.google.com/search?client=firefox-b-d&q=moog+defe...
Re: Moog sells its business to InMusic
#5> inMusic isn't free from controversy. Formed in 2012 by Jack O'Donnell, a former vice-president at DJ equipment brand Stanton > Roger Linn, who made many ground-breaking drum machines in the '80s before creating the MPC 60 for Akai, has accused O'Donnell of failing to pay him royalties after acquiring Akai, repeatedly calling him unscrupulous and a "bastard" in interviews. Is it absolutely necessary to fuck people o…
Another possibility is that you become a target for more acts of attempted greed if you get to the top.
I don't know anything about this particular case.
Re: Moog sells its business to InMusic
#6Hardware synths, in particular the varieties that Moog makes, are at peak relevance again and who knows if that will remain the case. The brand was certainly sucking wind for a good 30 years of its history previously. Cashing out that equity now is a shrewd move...especially as consumer spending has gone to who knows where.
Re: Moog sells its business to InMusic
#7fun fact: the "other" Moog is a defense contractor, started by the cousin of the Moog synthesizer guy. https://www.google.com/search?client=firefox-b-d&q=moog+defe... https://en.wikipedia.org/wiki/Moog_Inc .
Yeah, Bobs cousin, Bill Moog
Re: Moog sells its business to InMusic
#8> inMusic isn't free from controversy. Formed in 2012 by Jack O'Donnell, a former vice-president at DJ equipment brand Stanton > Roger Linn, who made many ground-breaking drum machines in the '80s before creating the MPC 60 for Akai, has accused O'Donnell of failing to pay him royalties after acquiring Akai, repeatedly calling him unscrupulous and a "bastard" in interviews. Is it absolutely necessary to fuck people o…
"Business is war"... there are very little ethical businessmen out there so you're swimming among sharks and think that it becomes a game of ripping off each others. I've seen some pretty nasty stuff done in order to maximize profit... I don't want to be negative but there is a reason why these jobs attract a certain... profile... or if you can't "adapt" quickly, you're done. Of course some small shops still exist wh…
> Does the market tend to find "inefficient" areas and someone comes in and "maximize efficiency"? I think Behringer is trying to vacuum all revenue in that space...
Yes. Behringer, from the start, was always about copying other brands and offer products to a larger audience through low prices. They used to do so with results of questionable quality... but not anymore. Their output in the synthesizers department has been excellent: low prices, good quality, good sound. They still rip off other brands for 95% of their stuff though... there is absolutely no imagination there. They see what works well in the market, come with a much cheaper version with a different (or not so much) design and it's done. Latest release, a Moog rip-off: https://www.youtube.com/watch?v=p5LADPPcaN0
Re: Moog sells its business to InMusic
#9Hardware synths, in particular the varieties that Moog makes, are at peak relevance again and who knows if that will remain the case. The brand was certainly sucking wind for a good 30 years of its history previously. Cashing out that equity now is a shrewd move...especially as consumer spending has gone to who knows where.
I don't think hardware analogy synthesizers are going anywhere anytime soon. Moog is probably facing a lot of competition though, and they aren't very active in the Eurorack modular space where a lot of the interesting new stuff is happening. (In particular, a lot of their popular synths, including recently released ones, are being cloned by Behringer.)
It would be interesting to know if they were doing great but sold because the offer was too good to turn down, or if they were in a financially precarious position and looking for an exit.
Not sure what the situation is for the employee's union. If a company gets acquired, does the union remain?
Re: Moog sells its business to InMusic
#10Earlier quoted context omitted.
"Business is war"... there are very little ethical businessmen out there so you're swimming among sharks and think that it becomes a game of ripping off each others. I've seen some pretty nasty stuff done in order to maximize profit... I don't want to be negative but there is a reason why these jobs attract a certain... profile... or if you can't "adapt" quickly, you're done. Of course some small shops still exist wh…
> Does the market tend to find "inefficient" areas and someone comes in and "maximize efficiency"? I think Behringer is trying to vacuum all revenue in that space... Yes. Behringer, from the start, was always about copying other brands and offer products to a larger audience through low prices. They used to do so with results of questionable quality... but not anymore. Their output in the synthesizers department has…
At least with Edge and Crave they changed the UI so someone wouldn't necessarily know it's a clone unless they were familiar with both synths.
I kind of wonder if this was an intentional decision for Behringer or if Moog trademarked their interface and thus forced Behringer to do something different?