> Extreme terseness, even when done very elegantly, makes programs very hard to read and sometimes also hard to maintain.
I will definitely agree with you on this one. The tersness, which has many faces, is what I experience to be reason for "write-only" effect in Bash, Perl and now even C++. There, tersness come in form of trying to overload operators with lots of different meanings in different contects.
> I suspect that's one of the reasons Lisps (and functional languages in general) haven't caught up in popularity even as it becomes much easier to adopt one for any target and in any organization.
Here I believe you are perhaps wrong. I don't think Lisp is about tersness. In this case about control flow, on the contrary. Lisp was actually the language that introduced the 'if' and some other higher level constructs we take for granted today into the mainstream. Before McCarthy and Lisp there were no 'if' in any other programming language. Some Lisp(s) have do, while, cond, unless, when, and most importantly, the condition system, which is in a way, very close to the idea presented in the article.
Also note that some Lisp have rich facilities to extend the language itself, where the idea is that programmers should create abstractions to express progams in the problem domain, rather then use low-level language primitives. I am not so good at words, but I think Peter Norvig captures Lisp ideas very well in his Paradigms of AI book: https://norvig.github.io/paip-lisp/#/chapter3.
I wouldn't say that Lisp hasn't cought up. Lisp was very, very popular, at certain time, but has gone away. Perhaps Lisp was ahead of its time and had its own .COM crash. Or was it killed by big tech greed? I don't know, but many of Lisp ideas are in mainstream languages, it is just that they use different syntax and sometimes terminology.
Very similar could be said for functional languages too, Note as well that Lisp(s) are not necessarily functional programming languages. Many, if not all Lisps, do support functional paradigm, but they are (mostly?) procedural and some do support OOP too.
We are still early in our digital age as a civilization. If we think of the history of humanity, we have spent about 300 thousand years in the woods, and only last 10K years in urban settlements and for only about last 2.5K years do we seem to have developed science as a logical/mathematical discipline. Less than 100 years have we spend on programming languages theory.
I am quite sure we are still just testing our waters for the right direction. The only unfortunate thing with dying is to not be able to see how the civilization will look like in about a 1k or 10k years from now. Wonder how computers will look like and how programming languages would look like. The only thing I am sure about is that any guess I would make now would probably be wrong :).