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Ask HN: Has Google search switched to infinite scrolling for you too now?

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Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#151
post #83

They had to make this change because they increased the number of ads. If the result is paginated, a high percentage of links in the first page would be ads. With infinite scroll that's not a problem because there are an infinite number of links on "the first page". Overall, Google has turned up the number of ads. Not just in search, but also in YouTube and also in Gmail. In YouTube, you didn't have ads in low-view-c…

Nowadays while watching videos in YouTube, I get more occurrences of ads, even in short videos, compared to just a few days back. Very irritating. Started looking out for other options than YouTube.

I think I broke YouTube?

I signed up for the Premium trial. The day before the trial expired, I cancelled and deleted my card info. This was weeks ago, and I still haven't seen a single ad ever since. There are ads in the home feed, but none in the video streams themselves. I'm not using an ad blocker.

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#152

Earlier quoted context omitted.

Sounds like Google will crank up ads right up until the point it starts affecting their business. Then they'll back it off some. Personally I hate it, but seems like the optimal way to run an advertising company.

Quite. I'm a Brit, so we have a reasonably good Public Service Broadcaster - BBC. We do pay for it, via the TV License fee, which is basically a tax but at least we have a PSB that is tied to the values of the country (the mandate is defined by the govt) and at point of delivery is "free" (cf NHS). Yes, there are a lot of caveats that I won't dwell on here. If you watch BBC channels or iPlayer (streaming) then you wi…

BBC outside the UK is definitely not that. Nearly an ad between each paragraph on the BBC app. Oh well.

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#154
post #151
post #83

Earlier quoted context omitted.

Nowadays while watching videos in YouTube, I get more occurrences of ads, even in short videos, compared to just a few days back. Very irritating. Started looking out for other options than YouTube.

I think I broke YouTube? I signed up for the Premium trial. The day before the trial expired, I cancelled and deleted my card info. This was weeks ago, and I still haven't seen a single ad ever since. There are ads in the home feed, but none in the video streams themselves. I'm not using an ad blocker.

They won't bill you until the end of the month

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#155

Earlier quoted context omitted.

I have been using openAI for this, its surprisingly accurate, and way faster for easy recipes and instructions.

I'd rather support those small time blogs, people who do it as a hobby and for the creative joy of it, especially for recipes you don't see a lot in the English-speaking world. Using a language model for a recipe feels soulless to me.

Not to mention the llm basically copies these recipes word for word without attribution.

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#156
I don’t have it yet, but as a Search User I think I’d be OK with it?

Then as a business or blog that wants to get indexed, I feel like the friction no longer being a >= page 2 result is going to surface more content and get more clicks.

I guess it will allow for more ads with potentially better click through on ads as well.

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#157

Earlier quoted context omitted.

Only a matter of time now before Premium goes from no-ads to 'reduced-ads' ... bet on it

I've actually started to get short ads (3-4s) on YT starting about 3-4 months ago even though I've been paying YT premium for years at $18/month. I realized it's only when I cast it to my TV, so maybe that's how they can get away with it. It doesn't happen every time but was still pretty pissed about it.

> .. only when I cast it to my TV

Was it a LG TV? it could be the LG's own ad.

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#158

They had to make this change because they increased the number of ads. If the result is paginated, a high percentage of links in the first page would be ads. With infinite scroll that's not a problem because there are an infinite number of links on "the first page". Overall, Google has turned up the number of ads. Not just in search, but also in YouTube and also in Gmail. In YouTube, you didn't have ads in low-view-c…

They also made it harder and harder for creators to earn revenue from Ads.

This keeping more profit for themselves.

Which is a shame for society, as there was a real movement of people being inspired to make content because they could immediately begin earning!

Which gave us the breadth of content creators and the YouTube culture we have today.

But sadly, like many businesses, Google pulled up the drawbridge and made revenue earning creators into an exclusive club.

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#159

It’s comical how they finally get around to infinite scroll after destroying the quality and quantity of the results. I very regularly get to the end of the results 20-30 in. I used to utilize the vaguely related deep-dive results, especially in image searches, to go on tours of nostalgia or just wandering. But Google can’t offer that anymore.

well infinite scroll allows you to monetize bad results. Bad results incentivize more scrolling allowing you more ad impression opportunity.

It’s completely rational for them, their business model is no longer aligned with giving you the top result and people from past conditioning won’t go page 2 because they know nothing of value is there.

So if you want more ad revenue shitty results and infinite scroll are a match made in heaven

Re: Ask HN: Has Google search switched to infinite scrolling for you too now?

#160

Despite all the hate Google and infinite scroll gets, it seems to be good decision doesn't it? You rarely go to even the second page, I'm almost always improving/changing the query instead of going to next pages, so even in those edge cases where I have to go to next pages, then auto loading next results when I'm at the bottom of the page seems viable solution Infinite scroll is annoying because e.g you cannot link t…

It’s not.

It makes sense when your incentive is to sell more ad impressions.

And the next logical step is to further reduce result quality so you have to scroll for more ad impressions.

It shows they are now treating the landing page as an ad revenue generator with no bounds, it’s no longer primarily a signals play.

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