They had to make this change because they increased the number of ads. If the result is paginated, a high percentage of links in the first page would be ads. With infinite scroll that's not a problem because there are an infinite number of links on "the first page". Overall, Google has turned up the number of ads. Not just in search, but also in YouTube and also in Gmail. In YouTube, you didn't have ads in low-view-c…
Nowadays while watching videos in YouTube, I get more occurrences of ads, even in short videos, compared to just a few days back. Very irritating. Started looking out for other options than YouTube.
I signed up for the Premium trial. The day before the trial expired, I cancelled and deleted my card info. This was weeks ago, and I still haven't seen a single ad ever since. There are ads in the home feed, but none in the video streams themselves. I'm not using an ad blocker.