The most accurate/charitable interpretation of the content, despite the abysmal title, would be:
If users provide content for free, then a platform must allow users to consume that content freely, as in "as they wish", not "for free".
The author supposes that this is a fundamental social contract between users and platforms that needs to exist for platforms to work well. The author does not cite any evidence or examples or really even provide any explanation as to why this must be the case, they simply state it as a fact. Personally I find that, while thought provoking, this thesis is not obvious and needs to be defended. And so I don't find much utility in this short essay other than to state the thesis itself.