Doesn’t this illuminate an opportunity for Reddit? Close the doors and invest in Reddit search monetized with ad placement like google has?
They're dependent on google.
Also if they somehow figure out search to work, it will be ruined because of users gaming the search system with SEO.
> However, the argument that Reddit can build a better search than Google is a flawed argument. And that flaw is the same flaw that makes Google results bad. And that flaw is money. [1]