Earlier quoted context omitted.
What you can do isn't necessarily the same as what you should do. McDonald's missed an opportunity to make this even cooler by compensating the developer. A couple thousand dollars in the right place can be more effective than millions in marketing. It just shows the company cares.
Who else should get random bonuses? How about the hundreds of open source contributors to web browsers? What about the children of the people who clean the offices of the studio that made the game? I bet I could identify about a million people who deserve a bonus here.
>Just be sure to order some McDonald’s to support them. Who knows… if we keep eating McDonald’s, they might keep producing these oddball retro gaming related projects.
>I, for one, will NEVER stop eating McDonald’s. You have my word.
...and it's also OK to wonder if that megabusiness could've paid or otherwise credited the small guy. Not that it's obligated to.