This is some MSCHF level marketing, love it!
McDonald's just dropped a brand new Game Boy game
131–140 of 340 posts
Re: McDonald's just dropped a brand new Game Boy game
#132>Just be sure to order some McDonald’s to support them. Who knows… if we keep eating McDonald’s, they might keep producing these oddball retro gaming related projects. >I, for one, will NEVER stop eating McDonald’s. You have my word. Uh... hail marketing! Nothing quite like getting nostalgia exploited for corporate profits. But hey, its important to support... uh... 'retro gaming?'
I cannot read any enthusiastic endorsement of McDonald's without thinking of the meme/patent [0] from Sony proposing that viewers skip commercials by yelling brand names at their TV:
> Say "McDonald's" to end commercial
> "McDonald's!"
[0] https://www.snopes.com/fact-check/sony-patent-mcdonalds/
Re: McDonald's just dropped a brand new Game Boy game
#133This isn't even the first legitimately interesting video game connection to McDonalds, weirdly. Treasure is an influential game development studio that did a lot of really interesting work in the mid to late 90s, responsible for games like Gunstar Heroes, Radiant Silvergun, Ikaruga, Bangai-o, Silhouette Mirage, Dynamite Headdy, Mischief Makers, Alien Soldier, and others. They were a bunch of ex-Konami developers (who…
Yep, thanks for posting. I have it on my Batocera rig right now. Also let’s not forget about the long tradition of Pepsi video games including the interesting Japanese Pepsiman and the PlayStation release! https://youtu.be/lNF3dBiSH4M
I've seen Pepsiman played at a GDQ[0] event and it is such good entertainment. I forget which year it was but I remember commentary about how the community found the guy who did the acting ("Pepsi for TV Game!") in the game and how he claimed to have been specifically directed to use broken English.
(2016: https://youtu.be/C33Xo1hE9XE 13:00 for the quote)
Re: McDonald's just dropped a brand new Game Boy game
#134If it’s only officially playable through an emulator I wonder why didn’t just use a modern game engine to make something in a pixel art style? This is definitely more interesting though
It gives it enough authenticity to make headlines. A generic html game wouldn't have made any where near the same buzz.
Re: McDonald's just dropped a brand new Game Boy game
#135>Just be sure to order some McDonald’s to support them. Who knows… if we keep eating McDonald’s, they might keep producing these oddball retro gaming related projects. >I, for one, will NEVER stop eating McDonald’s. You have my word. Uh... hail marketing! Nothing quite like getting nostalgia exploited for corporate profits. But hey, its important to support... uh... 'retro gaming?'
You will eat the feedlot beef to support retro video games, citizen
Re: McDonald's just dropped a brand new Game Boy game
#136The entire project probably cost about as much as a couple months on an urban billboard (around $100,000 or so) and the ROI is probably higher.
So this was likely a reasonable investment. You're going to get YouTubers covering it, people doing speed runs, blogs and news aggregators. Good return.
Re: McDonald's just dropped a brand new Game Boy game
#137Re: McDonald's just dropped a brand new Game Boy game
#138Earlier quoted context omitted.
I built the initial version in late 2019 and have been maintaining it since. It's used by GB Studio which is what this game was made with. https://nickfa.ro/index.php/HUGETracker
I've been using GPTPlayer with my GBDK project. Is there any benefit to me switching to HUGE?
There's a mismatch between GBT Player and the GB hardware due to what can be expressed in the .mod format, meaning GBT is only capable of really beepy sounds (unless you're super good). hUGE gives more control over the hardware since it was made for it (and you can losslessly import GBT .mods). Ultimately though you can use whatever works for you, there are other drivers out there as well.
Re: McDonald's just dropped a brand new Game Boy game
#139Earlier quoted context omitted.
But that's not what's happening. They made a Gameboy game and now you're buying hamburgers. If you're doing a 'vote with your wallet' thing to try to convince them to make more retro games that at least makes sense, even if id argue it's a little naive, but that's not even what were talking about. They made a videogame and now people are pledging to buy their hamburgers.
That makes perfect sense to me. McDonalds obviously made the game in the hope that it will sell more hamburgers. If you buy a hamburger, their strategy worked, which means they (and other companies that are watching) have a reason to do similar things in the future. What’s weird about incentivizing behavior you like in the hope that you get more of that behavior?
The behaviour in question isn't simply producing retro games. It is producing something unique and interesting that their competitors are not offering. It is an edge.
If their competitors copycat McDonalds' marketing, they totally didn't get that message, because by the time they clone it, the uniqueness McDonalds demonstrated does not apply to them - they've made a copy, or even a shadow of what came moments before. The edge McDonalds had is their cliff to behold unless they find something unique to counter with.
Re: McDonald's just dropped a brand new Game Boy game
#140This isn't even the first legitimately interesting video game connection to McDonalds, weirdly. Treasure is an influential game development studio that did a lot of really interesting work in the mid to late 90s, responsible for games like Gunstar Heroes, Radiant Silvergun, Ikaruga, Bangai-o, Silhouette Mirage, Dynamite Headdy, Mischief Makers, Alien Soldier, and others. They were a bunch of ex-Konami developers (who…
That game's music is particularly special. Listen to the final boss theme! https://www.youtube.com/watch?v=zJaWgvWvvgc.