It's so weird that this revenue generating app is the poster child for Reddit admins abusing third parties or whatever. They literally made money for years, almost completely unbothered by Reddit inc, with their own ads and subscription model. I just don't get it, this is not some open source app getting mauled by a corporate behemoth. Apollo probably made more profit from Reddit than Reddit itself.
And yes I know, Reddit could have rolled their own ads in the API but... Literally no one does that. Reddit ads are already extremely cheap (read, worthless to advertisers) as it is. No one would trust an ad network that has no control over how it displays and tracks said apps. I run Adblock everywhere so I'm not particularly sad about ads being worthless, but it still matters for Reddit inc.
Now obviously apollo was well within its rights to profit from their app but you can't have your cake and eat it too: you can't expect to generate profit from another business unilaterally forever and be shocked that they won't allow it.
Now before someone calls me a shill, I will literally never use Reddit after the API change since for me Reddit is just Reddit Is Fun. Without it, the whole website is unusable. And I'm extremely critical of Reddit in general. But this is just weird, this is a business deal that has turned into some sort of martyrdom. As people have said countless times in other situations where people had issues with reddit; just use another platform.
(Or at least advocate for open source apps API access. For me the ideal solution would be apps with a bring your own API key model. And I really think there are two discussions that have been getting mixed up: commercial use for the API like Apollo's and general access for third parties. One I don't care about, the other is crucial to me using Reddit.)