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Launch HN: Resend (YC W23) – Email API for developers using React

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21–30 of 277 posts

Re: Launch HN: Resend (YC W23) – Email API for developers using React

#21
post #16

Help me understand the React selling point. Existing email sending software supports text and HTML because that's what email is . No email client out there supports JavaScript, virtual DOMs, event loops, SSR or any such fancy web technology. Instead of hand-crafting an HTML template with etc I'm supposed to use your custom React components ( ...) which you will promptly compile down to the tags I mentioned above. So.…

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Re: Launch HN: Resend (YC W23) – Email API for developers using React

#22
post #16

Help me understand the React selling point. Existing email sending software supports text and HTML because that's what email is . No email client out there supports JavaScript, virtual DOMs, event loops, SSR or any such fancy web technology. Instead of hand-crafting an HTML template with etc I'm supposed to use your custom React components ( ...) which you will promptly compile down to the tags I mentioned above. So.…

You get the comfort of using react components instead of fighting with HTML tables to make your emails look nice. I think it's awesome! It's analog to what ink[0] does with CLI outputs. Sure, you could write fancy CLI outputs in bash, but ink takes the pain out of it and makes it easy.

[0] https://github.com/vadimdemedes/ink

Re: Launch HN: Resend (YC W23) – Email API for developers using React

#23
post #16

Help me understand the React selling point. Existing email sending software supports text and HTML because that's what email is . No email client out there supports JavaScript, virtual DOMs, event loops, SSR or any such fancy web technology. Instead of hand-crafting an HTML template with etc I'm supposed to use your custom React components ( ...) which you will promptly compile down to the tags I mentioned above. So.…

Sure!

Most front-end teams are using React nowadays. What happens when you adopt another email service is that they want you to learn the template language that they use - Handlebars, Mustache, etc.

Instead of having to learn how to do things with that language, your front-end team can re-use everything they already know from React land. Imagine being able to import the same button you have on your web app into your email template.

Not only that, but you can also use stuff like Tailwind to help with the styling of your email.

Re: Launch HN: Resend (YC W23) – Email API for developers using React

#25

Congratulations Zeno! What an awesome launch, really excited for you and the team at Resend. Once we go for an email provider here, Resend will definitely be the first option.

Thanks a lot lucasfcosta! Let me know when you start integrating, I would love to hear your feedback.

Re: Launch HN: Resend (YC W23) – Email API for developers using React

#27
post #16

Help me understand the React selling point. Existing email sending software supports text and HTML because that's what email is . No email client out there supports JavaScript, virtual DOMs, event loops, SSR or any such fancy web technology. Instead of hand-crafting an HTML template with etc I'm supposed to use your custom React components ( ...) which you will promptly compile down to the tags I mentioned above. So.…

HTML for emails is notoriously difficult to get right. To be decent, HTML emails require arcane CSS rules, inline CSS, table layouts, etc., and testing in many different clients (because they all have their own quirks). Fixing something in for a client without breaking it for another client is not straight-forward either. Email solutions have worked around this via premade components—as a template, in React, or even as a UI with drag and drop.

Re: Launch HN: Resend (YC W23) – Email API for developers using React

#28

I think if you’re targeting developers, SES is your biggest competitor. Their very cheap pay as you go pricing is more attractive than your monthly pricing. If email templates with react is your usp, I think I’ve seen libraries that offer that already.

Does SES still have a reputation for being flagged as spam more often than other senders?

Re: Launch HN: Resend (YC W23) – Email API for developers using React

#30
> Why? When you look at all the biggest competitors like Sendgrid, Mailgun, Postmark, and SparkPost, you'll notice that they were all founded around 2009/2010, and they all have been acquired by now. Because of that, it's common to see them only prioritizing enterprise requirements and optimizing for sales-led growth.

So does this mean that Resend won't get acquired? What is your exit strategy other than an acquisition?

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