Is Apple Building A Search Engine?
techcrunch.com
Is Apple Building A Search Engine?
1–10 of 30 posts
Re: Is Apple Building A Search Engine?
#2The TechCrunch formula: take any interesting rumor ("Apple is building a search engine"). Throw technical platitudes around it ("you need people who know what they're doing"). Do not commit - neither assert ("why invest all that capital into search? The answer is they’re not.") nor deny too strongly ("There are pieces of this we are still putting together"). Be sure to stick ads on the page.
Finally? Profit of course.
Re: Is Apple Building A Search Engine?
#3Um, is today the day to make up implausible rumors and then say that they're implausible?
Apple doesn't have the scale to do web services like that. Yes they have MobileMe, but that's very different - people pay for it which makes up for inefficiencies. Google (and even Microsoft and Yahoo) are very efficient (cost-wise) when it comes to web services compared to Apple. Now, there is always the possibility that Apple will replace Google with a competitor in Safari should Google's agreement become less lucrative for them.
Seriously, their evidence is Apple not liking Android? If it were a real fight Google wouldn't be developing for the iPhone awesome stuff like the street view that auto-pans as you move the phone. Companies both compete and cooperate all the time. Toyota sells hybrid technology to Ford and also produces cars that compete with Ford's. Likewise, Apple and Google will both cooperate and compete.
Re: Is Apple Building A Search Engine?
#4It makes sense... why not? Maybe it could be as good as Cuil??
Re: Is Apple Building A Search Engine?
#5I Apple is tinkering with Internet search, my guesses would be:
1. Extending Spotlight to handle remote data as well as local 2. ... No, actually I can only think of that.
Re: Is Apple Building A Search Engine?
#6No.
Re: Is Apple Building A Search Engine?
#7The TechCrunch formula: take any interesting rumor ("Apple is building a search engine"). Throw technical platitudes around it ("you need people who know what they're doing"). Do not commit - neither assert ("why invest all that capital into search? The answer is they’re not.") nor deny too strongly ("There are pieces of this we are still putting together"). Be sure to stick ads on the page. Finally? Profit of course…
Yep! No question mark there.
I'm still surprised HN hasn't banned TechCrunch stories. When they do have a good story, usually somebody else has the story as well. And TechCrunch attracts a lot of spam.
Re: Is Apple Building A Search Engine?
#8I Apple is tinkering with Internet search, my guesses would be: 1. Extending Spotlight to handle remote data as well as local 2. ... No, actually I can only think of that.
I think they made my all-time favorite online search engine. Try the one on their site. It indexes all their pages, including support pages, and runs basically like Spotlight does. Extended search includes iTunes music results and a bunch of other cool things.
If they could expand that unto the entire Internet, it would be glorious. But they can't, and they won't, and they don't stand to profit. So... oh well.
Re: Is Apple Building A Search Engine?
#9The TechCrunch formula: take any interesting rumor ("Apple is building a search engine"). Throw technical platitudes around it ("you need people who know what they're doing"). Do not commit - neither assert ("why invest all that capital into search? The answer is they’re not.") nor deny too strongly ("There are pieces of this we are still putting together"). Be sure to stick ads on the page. Finally? Profit of course…
I avoid TechCrunch as much as possible, but my impression is that most of the crap is coming from Arrington.
That TC story about Loopt that had "Told you" in the headline? Yeah.
Re: Is Apple Building A Search Engine?
#10stay away from the TC aura of rationality nullification. too many stupid ideas are touted on TC for it to be of any use. ever.