Earlier quoted context omitted.
I was just thinking that this weekend in the Seattle area as we wandered the aisles for six for the wife. It’s either an attempt to put the scariest-looking skull(s) on the label, or $SOMETHING $SEXUAL_REFERENCE $FARM_ANIMAL (e. g., Ass-Kickin’ Horny Goat Stout).
> It’s either an attempt to put the scariest-looking skull(s) on the label One of the people behind Liquid Death water was on NPR some weeks back, and basically their entire deal, as told by him, was just taking canned water and applying craft beer branding. Not to knock it, evidently it worked and, as far as the product and concept, was all they needed. Just thought it was funny—yeah, why not put an edgy name and sk…
(I am kidding.)
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