Take a well known, respected brand; remove all the things that made it respected, sell shoddy replacements instead (and throw the name at everything else it might stick to); and when you've milked it dry, walk away from the debts. I wish I could still easily buy real borosillicate glassware.
Edit: I bought my instant pot after the buyout and it seems great and as if it will last another 10 or 20 years