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Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy

bloomberg.com

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Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy

#2
Take a well known, respected brand; remove all the things that made it respected, sell shoddy replacements instead (and throw the name at everything else it might stick to); and when you've milked it dry, walk away from the debts.

I wish I could still easily buy real borosillicate glassware.

Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy

#6

Take a well known, respected brand; remove all the things that made it respected, sell shoddy replacements instead (and throw the name at everything else it might stick to); and when you've milked it dry, walk away from the debts. I wish I could still easily buy real borosillicate glassware.

[deleted]

Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy

#7

I don’t see how they managed to mess this up. The entire world bought an Instant Pot a few years ago when they were all the rage on Reddit, etc. We bought my brother one for a gift.

Modern consumer brands have essentially nothing to do with selling consumer goods. They are financial vehicles for private equity to lever up on.

In a decreasing liquidity environment many of these schemes will blow up. They could have sold 100x more insta pots and it wouldn't have mattered, it's pure financial gambling under the hood

Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy

#8

I don’t see how they managed to mess this up. The entire world bought an Instant Pot a few years ago when they were all the rage on Reddit, etc. We bought my brother one for a gift.

Perhaps everyone who wanted one already bought one, so the demand must have crashed.

We have 2, but the 2nd one has never needed used.

Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy

#9

I don’t see how they managed to mess this up. The entire world bought an Instant Pot a few years ago when they were all the rage on Reddit, etc. We bought my brother one for a gift.

That’s part of the problem with durable or semi-durable businesses. You sell a ton - one to everyone- and then you only sell to people coming of age or to those who have failures. If you want to play with the math look up Bass models or diffusion models. Fascinating but quite sobering. Once a market is saturated it’s very hard to grow.

Re: Instant Pot and Pyrex Maker Instant Brands Files for Bankruptcy

#10
post #9

I don’t see how they managed to mess this up. The entire world bought an Instant Pot a few years ago when they were all the rage on Reddit, etc. We bought my brother one for a gift.

That’s part of the problem with durable or semi-durable businesses. You sell a ton - one to everyone- and then you only sell to people coming of age or to those who have failures. If you want to play with the math look up Bass models or diffusion models. Fascinating but quite sobering. Once a market is saturated it’s very hard to grow.

So from a business sense the best feature of, say, a KitchenAid stand mixer is its accessory port.
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