Earlier quoted context omitted.
You’re assuming there is some cohesive strategy here. It’s better to look at what often happens in practice at a more practical level. Some exec will be constantly getting pressure to make his mobile app growth chart keeping going up. So instead of doing customer research finding out what people want, having a product vision, market research (“why do people like Apollo?”), making the app so good that Redditors tell o…
It sounds like you are saying there is no reason other than pressure, presumably from a board. Perhaps the board has a reason.
Even with Twitter, which has just been a cavalcade of obviously nonsense moves for months and months, there are still believers in The Plan. I'm actually a little curious why this is; despite presumably having had interactions with poorly-run companies in the course of their daily lives, some people _really_ seem to struggle with the idea that a company might be poorly-run, and seek any other explanation.