Earlier quoted context omitted.
It's interesting everything trying to be TikTok. As a user, if I wanted TikTok i'd use TikTok. I don't want TikTok, so I don't use TikTok. I use Facebook mainly for hobby/owners groups these days as that's where a lot of them are. I sometimes use the market place. My feed is mainly my interests, motorbikes, local events, local cafes/restaurants etc etc. Then there's reels i never interact with which get forced on me…
This just seems to be the strategy they teach at business school, and it never works. I remember in the 2000s, all these mmos were popping up saying they were the "WoW killer". Um, no, people who play WoW already play WoW, and you are really trying to convince everyone who doesn't want to play WoW to play a game that is designed to be very similar. It never made any sense. But I guess if you are a business exec, and…
What happens usually is some middle tier exec (or big name customer if B2B) will say, “hey did you see Snapchat new stories feature? We should do something like that” and then without careful customer research, or a product leader connecting it to an overarching vision, the devs just start work on it and it rolls out because it’s just there.
Everyone needs something to do and everyone loves new features right?
Blindly copying some other company’s new features or UI patterns, and pigeonholing it into an app without cohesive product-wide strategy (aka connecting it to what customers already like about your service but even better) is always the sign the company has entered mediocrity. Largely a talent issue and execs who don’t really care about long term product dev. People just looking at generic growth charts and hoping they go up and then buying other companies when their own teams can’t hack it, hoping they can seed some life, without fixing the root causes.