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A Swedish startup’s bid to build a green rival to AWS

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Re: A Swedish startup’s bid to build a green rival to AWS

#101

Earlier quoted context omitted.

Neither are even remotely close to competing with AWS, GCP or Azure in terms of features though, they are more server providers than anything else. And OVH is a dumpster fire.

Not just the dumpsters, the datacenters too!

Was looking for this comment. On the bright side, it's easy to get lulled into a sense of complacency when you're running everything in the cloud, and OVH's massive data center fire had me double check all of our backup and disaster recovery processes (on a different provider) to ensure they were geographically distributed.

Re: A Swedish startup’s bid to build a green rival to AWS

#102
post #22

They want to create competing to US cloud companies in Europe. If I understand the business strategy as presented they initially will target companies that can't use US cloud for legal reasons, so US clouds can't even compete (so the competition while they get off the ground is small scale cloud providers in Europe), which will then give them a base from which to fight the big clouds for clients. Quick googling says…

EU is pouring huge amounts of money into development grants, because they want to decrease their dependency on the global markets. Expect GAaaS startups (grant applications as a service) to pop up left and right, offering extremely slick pitch decks, founders in well-fitting suits and ridiculous pie-in-the-sky business ideas. It’s some version of ”build it and they will come”. Granting millions in free money to anyon…

It was never entirely clear to me how I actually get this money except by making friends and rubbing backs with the people in Brussels.

It certainly doesn’t seem to be based on likelyhood of success.

Re: A Swedish startup’s bid to build a green rival to AWS

#103

They want to create competing to US cloud companies in Europe. If I understand the business strategy as presented they initially will target companies that can't use US cloud for legal reasons, so US clouds can't even compete (so the competition while they get off the ground is small scale cloud providers in Europe), which will then give them a base from which to fight the big clouds for clients. Quick googling says…

It should be embarrassing for Europeans that the only way they can compete with Americans in IT is by literally banning US products. I don't think that will work out very well for them in the long run. Europe is otherwise usually a fierce competitor in high tech, but when it comes to IT it seems they didn't really got going strong. Just out of sheer patriotism, European companies could snatch back a lot of customers…

The big problem is IT in Europe just doesn’t pay very well. It beats a blue collar job, but anyone truly good has the option to emigrate for 2-3x more money.

Re: A Swedish startup’s bid to build a green rival to AWS

#104

Earlier quoted context omitted.

I wonder what kind of talent they will be able to hire, paying the usual European taxed peanuts.

People choose to live in Europe for reasons other than money. Things money can't buy.

[dead]

Re: A Swedish startup’s bid to build a green rival to AWS

#105
post #84

Earlier quoted context omitted.

Meanwhile the Dutch security services had a truly ridiculous number of wiretaps.

they did and still do https://news.ycombinator.com/item?id=36229557

You mean they don’t want to keep filling out forms and wait for approval to be able to help someone that got hacked?

Re: A Swedish startup’s bid to build a green rival to AWS

#106
post #103

Earlier quoted context omitted.

It should be embarrassing for Europeans that the only way they can compete with Americans in IT is by literally banning US products. I don't think that will work out very well for them in the long run. Europe is otherwise usually a fierce competitor in high tech, but when it comes to IT it seems they didn't really got going strong. Just out of sheer patriotism, European companies could snatch back a lot of customers…

The big problem is IT in Europe just doesn’t pay very well. It beats a blue collar job, but anyone truly good has the option to emigrate for 2-3x more money.

Moving away from your established life, friends, family to a country where you will (at least initially) be foreign, where the lifestyle is different are burdens that should not be underestimated.

I'm sure everybody in the EU would like US level salaries, but most wouldn't move for the money alone

Re: A Swedish startup’s bid to build a green rival to AWS

#107
post #105

Earlier quoted context omitted.

they did and still do https://news.ycombinator.com/item?id=36229557

You mean they don’t want to keep filling out forms and wait for approval to be able to help someone that got hacked?

When the cops don't need to fill out forms to catch criminals that's a police state.

Re: A Swedish startup’s bid to build a green rival to AWS

#108
> The biggest European provider, Deutsche Telekom OVHcloud, holds 1-2% of the market.

Wait what? It's OVHcloud, not "Deutsche Telekom OVHcloud". There is no mention of any relationship between the two companies beside a common project named "Gaia-X" which is still in a very very early stage of planning.

This doesn't inspire confidence in the journalist.

Re: A Swedish startup’s bid to build a green rival to AWS

#109
post #97

Earlier quoted context omitted.

It's not at all a selling point. You can do the same on AWS, get an EC2 and install everything there, that's it. The thing is that when you will need to leverage the other services of AWS, they will be there, while you will need to migrate if you're on one of those server providers.

I never understood the complaints of complexity about AWS. You can easily just use EC2 and maybe S3 and ignore the other 100 icons. I think, in practice, what folks are complaining about is that AWS has the worst UI known to man. In which case, you can use GCP for their nice UI and still get the benefits of a hyperscaler. I don’t mean to say that the simpler services have no place in the market but it’s pretty narrow…

You're right that the UI is crap, but there's also another dynamic when you work in a team: some people may not be aware of complexity, and can create overengineered monsters just because they want to try the fancy stuff.

That might suck, they leave their job, and you're stuck maintaining the monster.

Re: A Swedish startup’s bid to build a green rival to AWS

#110
post #18

Corporate fluff aside, AWS is on track to run on 100% renewables by 2025[1] so the selling is mostly "European cloud" since the green part will be mostly expected by the time they actually ramp up. Competition is always good though. > Studies by 451 Research have shown that AWS’ infrastructure is 3.6 times more energy efficient than the median of U.S. enterprise data centers surveyed and up to five times more energy…

Most of these pledges are based on offsetting, I.e., planting some tree somewhere and claiming the provider’s emissions are somehow gone or captured by the trees they planted. Uhul!
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