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A Swedish startup’s bid to build a green rival to AWS

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91–100 of 228 posts

Re: A Swedish startup’s bid to build a green rival to AWS

#91
post #52
post #22

Earlier quoted context omitted.

EU is pouring huge amounts of money into development grants, because they want to decrease their dependency on the global markets. Expect GAaaS startups (grant applications as a service) to pop up left and right, offering extremely slick pitch decks, founders in well-fitting suits and ridiculous pie-in-the-sky business ideas. It’s some version of ”build it and they will come”. Granting millions in free money to anyon…

> Over the next two years, it plans to raise €3bn — that averages out as €125m a month for everyone keeping score at home The EU pledged €2bn so it's mostly government funding. Imagine burning €125m in public money every month.

The 2bn from the EU is not earmarked for Evroc, I understood that it was a general allocation (though perhaps they expect to get a lot of it).

Re: A Swedish startup’s bid to build a green rival to AWS

#92
post #67

A lot of “US vs Europe” in the comments. The focus ought to be to provide great services rather than just “it’s built here and not there”. I use Hetzner over other providers because it’s dead simple to create and delete VMs and the prices are competitive … and yes it’s a European company. The EU flag alone is not enough - Stable services, great UX and second to none support is the alternative that the market has been…

A lot of “US vs Europe” in the comments

I think the previous administration spooked Europe and made it clear that the USA is an unreliable partner.

Re: A Swedish startup’s bid to build a green rival to AWS

#93
post #84

Earlier quoted context omitted.

It's something most Americans don't appreciate. Half of Europe suffered under or from a totalitarian regime not that long ago and set up their respective barriers. Some people give it lip service in America for political points but they don't understand it on a fundamental level - most of them would turn around and complain about why google street view doesn't work in Germany. I say this as someone who has bounced ar…

Meanwhile the Dutch security services had a truly ridiculous number of wiretaps.

[deleted]

Re: A Swedish startup’s bid to build a green rival to AWS

#94
post #84

Earlier quoted context omitted.

It's something most Americans don't appreciate. Half of Europe suffered under or from a totalitarian regime not that long ago and set up their respective barriers. Some people give it lip service in America for political points but they don't understand it on a fundamental level - most of them would turn around and complain about why google street view doesn't work in Germany. I say this as someone who has bounced ar…

Meanwhile the Dutch security services had a truly ridiculous number of wiretaps.

they did and still do https://news.ycombinator.com/item?id=36229557

Re: A Swedish startup’s bid to build a green rival to AWS

#95
post #66
post #18

Corporate fluff aside, AWS is on track to run on 100% renewables by 2025[1] so the selling is mostly "European cloud" since the green part will be mostly expected by the time they actually ramp up. Competition is always good though. > Studies by 451 Research have shown that AWS’ infrastructure is 3.6 times more energy efficient than the median of U.S. enterprise data centers surveyed and up to five times more energy…

Disclosure: I used to work on GCE. "Renewable" is a broad set of terms. Importantly from your first link on GCP it says: > Google is carbon neutral for our operations today, but aiming higher: our goal is to run on carbon-free energy, 24/7, at all of our data centers by 2030. Carbon-free, 24x7, is a stronger commitment than carbon-neutral which would include using renewable power offsets. Amazon's methodology is at h…

My understanding is that Google is also shifting workloads based on carbon intensity using ElectricityMap's data feed.

https://www.electricitymaps.com/blog/announcing-our-partners...

https://blog.google/inside-google/infrastructure/data-center...

https://app.electricitymaps.com/map

Re: A Swedish startup’s bid to build a green rival to AWS

#96

Earlier quoted context omitted.

I wonder what kind of talent they will be able to hire, paying the usual European taxed peanuts.

Do we know they're paying peanuts as salary at this point? There are a lot of companies in Europe who will pay engineers 200k+ EUR and beyond, however admittedly nearly all are US companies or very closely connected to the US capital markets

this blurs further with UK leaving Europe. Berlin doesn't pay much. And what's left then? Paris? Or Stockholm Sweden? Even the CxO's there don't make much more than 200K

Re: A Swedish startup’s bid to build a green rival to AWS

#97
post #80

Earlier quoted context omitted.

Which in itself is a massive selling feature. Deploying a simple app on AWS is about as straight forward as deploying Active Directory in the early 2000s. It is so bad Amazon even launched the Lightsail product line to address the problem. AWS now is basically "you don't know how to run a database, or a KV store, or a network, etc. so here it all is as an API with a markup." Some companies still have talent that know…

It's not at all a selling point. You can do the same on AWS, get an EC2 and install everything there, that's it. The thing is that when you will need to leverage the other services of AWS, they will be there, while you will need to migrate if you're on one of those server providers.

I never understood the complaints of complexity about AWS. You can easily just use EC2 and maybe S3 and ignore the other 100 icons.

I think, in practice, what folks are complaining about is that AWS has the worst UI known to man. In which case, you can use GCP for their nice UI and still get the benefits of a hyperscaler.

I don’t mean to say that the simpler services have no place in the market but it’s pretty narrow. The fact DO and Linode offer things like Kubernetes now is evidence of that.

Re: A Swedish startup’s bid to build a green rival to AWS

#98
post #69

Earlier quoted context omitted.

US clouds will be banned in EU so it's a captive market.

Interesting. Any sources on this?

Straightforward synthesis of widely known information regarding incompatibility between the laws of the countries (GDPR/CLOUD Act). If US companies can't process the data of EU citizens because they are unable to say no to the US spying apparatus, or even keep them at arms length, where do you think that leaves them?

Re: A Swedish startup’s bid to build a green rival to AWS

#99
post #64

> When the sun is shining in Spain, then we move the data there, and when the wind is blowing in the Netherlands then we move it there. I'm sure this sounds great for the laymen and politicians, but does it really make sense technically?

No. Nothing beats a truck full of drives for bandwidth, nothing beats fiber for latency, they need both.

And nothing is expensive like an idle data center.

This whole idea of moving compute around based on where the free power doesn't actually work. Power has grown as a fraction of data center cost over time, that's very very true, but saving 50% on power doesn't offset having a data center 90% idle.

Re: A Swedish startup’s bid to build a green rival to AWS

#100
There is nothing defensible about this business model. It's entering a crowded category with entrenched players who have far deep pockets and can negate all of this startup's so-called advantages. It's really about the worst kind of business to enter besides the restaurant industry.
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