Would never use a cloud service simply because "its European", it's got to be better and cheaper than AWS.
I wonder what kind of talent they will be able to hire, paying the usual European taxed peanuts.
A Swedish startup’s bid to build a green rival to AWS
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Re: A Swedish startup’s bid to build a green rival to AWS
#22They want to create competing to US cloud companies in Europe. If I understand the business strategy as presented they initially will target companies that can't use US cloud for legal reasons, so US clouds can't even compete (so the competition while they get off the ground is small scale cloud providers in Europe), which will then give them a base from which to fight the big clouds for clients. Quick googling says…
EU is pouring huge amounts of money into development grants, because they want to decrease their dependency on the global markets.
Expect GAaaS startups (grant applications as a service) to pop up left and right, offering extremely slick pitch decks, founders in well-fitting suits and ridiculous pie-in-the-sky business ideas.
It’s some version of ”build it and they will come”. Granting millions in free money to anyone who promises to create an EU alternative to AWS / Intel / Facebook gets you a lot of said promises.
Re: A Swedish startup’s bid to build a green rival to AWS
#23Corporate fluff aside, AWS is on track to run on 100% renewables by 2025[1] so the selling is mostly "European cloud" since the green part will be mostly expected by the time they actually ramp up. Competition is always good though. > Studies by 451 Research have shown that AWS’ infrastructure is 3.6 times more energy efficient than the median of U.S. enterprise data centers surveyed and up to five times more energy…
For real or are they purchasing dodgy “offsets?”
Re: A Swedish startup’s bid to build a green rival to AWS
#24I kind of struggled to find the name of the company in the start of the article. Turns out its https://evroc.com
It’s in the subheading: > Having just raised a €13m pre-seed round, evroc aims to raise €3bn within the next two years
And in the first paragraph and in the third paragraph, in the fifth, etc. I count twelve occurrences.
I think it doesn’t pop out because it’s written without capital letters.
Re: A Swedish startup’s bid to build a green rival to AWS
#25I think there’s an opportunity for an IkeaCloud or AldiCloud that is just barebones and cheap but still is a proper cloud. Given that Microsoft and google are struggling to match aws it seems we’re still decades away from someone truly being able to deliver the same features, scale, and reliability.
Doesn't this already exist in the form of Digital Ocean, Linode/Akamai, OVH, etc.?
also hetzner
Re: A Swedish startup’s bid to build a green rival to AWS
#26Has "Europe is investing $X billions to rival $AMERICAN_TECH_GIANT" ever worked? I'm highly skeptical of planned enterprises. Inovation often happens organically.
Re: A Swedish startup’s bid to build a green rival to AWS
#27Corporate fluff aside, AWS is on track to run on 100% renewables by 2025[1] so the selling is mostly "European cloud" since the green part will be mostly expected by the time they actually ramp up. Competition is always good though. > Studies by 451 Research have shown that AWS’ infrastructure is 3.6 times more energy efficient than the median of U.S. enterprise data centers surveyed and up to five times more energy…
Well we already have Hetzner and OVH which are European so just being European does not give them a selling point over others.
Re: A Swedish startup’s bid to build a green rival to AWS
#28they seem to have misunderstood the why and the how of startup culture in the valley it has been a way to get startup entrepreneurs (founders) to absorb the negative cost of trying out new things; and whatever actually works well gets bought by an established winner. what's fundamentally unproven about how to build data-centers? this seems to be about using a different sort of 'power supply' for the whole project wha…
Their real end game is living comfortably for years on large salaries financed by EU development grants.
Re: A Swedish startup’s bid to build a green rival to AWS
#29US cloud companies are just a subsidiary of the NSA, so this sounds good.
Re: A Swedish startup’s bid to build a green rival to AWS
#30> “Amazon, Google and Microsoft are really good, but US authorities have the right to see the data stored on non-American citizens. That means that many companies and authorities in Europe cannot put sensitive data on the American cloud and instead store it on servers in the cellar,” Åström says.
Isn't this FUD? US authorities can't subpoena data on a server in the EU even if it's owned by a US company