Earlier quoted context omitted.
it doesn't matter, the 'bitter lesson' as coined by Rich Sutton is that stacking more layers with more parameters and compute and dataset size is going to swamp any kind of clever 'feature engineering' like trying to be clever about phonetic tokens. Karpathy for example just wants to go back to byte tokens.
I don't think that is intuitive at all. "Clever feature engineering" like trying to create columns from calculations of tabular data, sure. You're not going to move the needle. But the basic representation of unstructured data like text could very believably alter the need for parameters, layers, and calculation speed by orders of magnitude.
The whole point is that it is unintuitive.