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Twitch: New TOS bans multi-streaming/simulcasting

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Re: Twitch: New TOS bans multi-streaming/simulcasting

#31

Post by rootsudo »

Dylan16807 wrote: post #19
mrguyorama wrote: post #11

Earlier quoted context omitted.

The problem is that basically no content creators could self start in that world. Right now, most of these companies benefit from having a massive pipeline of kids dreaming to be stars, who all shoot their shot at streaming. Some inevitably have a knack, or catch some fad, or something, and can generate massive revenue and replace the people who have been chewed up and extracted by the machine, because it's basically…

If you haven't caught an audience yet then you're probably streaming to very few people. A few dollars can cover that bandwidth until you get one or two subs or donators.

It's a good idea that just revitalizes the old agent-management-star relationship. I wonder if this is how they do it in Japan with their idols and such. I don't know of any single platform that they all market on, they all roll their own website and such and the agent/manager funds everything.

On the other hand, seeing it/knowing it from real life and seeing it now making anime as a standard plot is also exciting and a bit sad. See Aggretsuko and Oshi no Ko. Both are products of pop culture of Japan that reflect the current trends of this management/money first style.

Re: Twitch: New TOS bans multi-streaming/simulcasting

#32

Post by redavni »

sushid wrote: post #21
veave wrote: post #18

Earlier quoted context omitted.

So self-start in twitch, which is free, and then move onto another platform that allows for sponsorships once you get one and can therefore afford to pay for the bandwidth.

It's not easy to move your viewership out of Twitch. Even top Twitch streamers had this difficulty so it's not going to be doable for an up and coming streamer.

Which is an indicator of the utility of the streamer vs the utility of the platform.

In a world with better social policies, the real question would be whether profiting off of teenagers marketing to other teenagers should be unregulated and whether the absurd heavy-handed selective censorship and highly questionable moral compass of Twitch Inc should be continued allowed to shape children.

Re: Twitch: New TOS bans multi-streaming/simulcasting

#33

Post by jsmith45 »

lcnPylGDnU4H9OF wrote: post #20
minimaxir wrote: post #5

More importantly, the new TOS bans in-stream ads (i.e. burned-in sponsorship logos) which is how most events on Twitch earn revenue: > Twitch has the exclusive right to monetize the Twitch Services, including without limitation, the exclusive right to sell, serve, and display advertisements on the Twitch Services. This means you may not, nor may you allow a third party to, insert or embed prerecorded advertising unit…

> i.e. burned-in sponsorship logos This is actually not something that is banned but they do call it "limited". One of the images on the tweet[0] shows that "On-stream brand overlays are limited to 3% of screen size." I'd imagine the mention of "banner" advertisements is for logos which take up more than 3% of the screen. [0] https://twitter.com/zachbussey/status/1666111039736258561/ph...

Somebody on twitter pointed out that twitches own example of an overlay that is 3% of the screen, seems like it may exceed 3% of the example image, not by a whole lot, perhaps it is 3.5% or so, but still... Be interesting to segment and measure.

Like honestly, I feel like most people have trouble conceptually 3% of the area of the screen. Like I see a stream with a sponsor logo over a small portion, and without literally counting pixels, knowing is something is 3% or 5% does not seem easy.

Re: Twitch: New TOS bans multi-streaming/simulcasting

#34

Post by BasedAnon »

causi wrote: post #8

Is Twitch having money issues? This type of "it hurt itself in its confusion", "fuck everybody that likes us" behavior is typical for failing companies but I thought Twitch was healthy.

Alot of companies seem to be having money issues now that they're not being bankrolled by infinite loans, such as Reddit

Re: Twitch: New TOS bans multi-streaming/simulcasting

#35

Post by s1artibartfast »

willcipriano wrote: post #28

Antitrust enforcement when? This behavior seems very anticompetitive. https://en.m.wikipedia.org/wiki/Exclusive_dealing

Exclusive dealing is pretty different.

Twitch isn't selling something to streamers, and giving them noncompetitive terms.

They are paying them to stream, which is the opposite.

It is more like putting limitations on what advertising a NASCAR driver can put on the car you are paying them to drive.

I still dont like the decision from twitch. Let people do what they can to make money and keep streaming.

Re: Twitch: New TOS bans multi-streaming/simulcasting

#37

Post by carstenhag »

lyu07282 wrote: post #30
minimaxir wrote: post #5

More importantly, the new TOS bans in-stream ads (i.e. burned-in sponsorship logos) which is how most events on Twitch earn revenue: > Twitch has the exclusive right to monetize the Twitch Services, including without limitation, the exclusive right to sell, serve, and display advertisements on the Twitch Services. This means you may not, nor may you allow a third party to, insert or embed prerecorded advertising unit…

This will kill all major streamer events, like the OTK live show they had in Las Vegas last week or the Streamer Awards. I also find it strange how YouTube has no problem with it but somehow Twitch makes a big deal about it. If anyone is curious about the production quality of those shows: The Streamer Awards 2023: https://www.youtube.com/watch?v=FnoiaRk7eqM&t=1830s OTK Elevated: https://www.youtube.com/watch?v=B1fdi…

In Germany, most Twitch streamers are pissed off at twitch anyway. They only want to chip in 10k for big events for example - private tv broadcasters are putting in way more money and getting the community to their sites.

Also: The old 70/30 deals that some had, expired. 5€ subs got turned to 4€ subs so twitch has to pay less for twitch prime subs.

But there's no real alternative, YouTube streaming is terrible (no community feeling), kick.com is the refugee island for casino streamers.

Re: Twitch: New TOS bans multi-streaming/simulcasting

#38

Post by jsmith45 »

minimaxir wrote: post #5

More importantly, the new TOS bans in-stream ads (i.e. burned-in sponsorship logos) which is how most events on Twitch earn revenue: > Twitch has the exclusive right to monetize the Twitch Services, including without limitation, the exclusive right to sell, serve, and display advertisements on the Twitch Services. This means you may not, nor may you allow a third party to, insert or embed prerecorded advertising unit…

So things like GDQ marathons would need to change or get special permission. GDQ is literally the only stream I've ever seen that directly embedded video advertisements for sponsors. Clearly that can no longer be done.

But Lets ignore that and focus on their explained 3% overlays being allowed, as some sibling comments mention. (Which weirdly is not mentioned in the TOS at all, but only supplementary material).

Let's look only at one aspect of their marathon, one that seems innocuous. They have a banner area at the bottom, that often has various stats or other information. Ocassionally it may show the events own logo. That is clearly fine. And sometimes it shows the charity's logo. Is that a problem? Well, if they received literally nothing from the charity, it would not be sponsored content, so being a big banner on the screen is fine.

However, I know that that PCF for AGDQ actually pay GDQ a fixed amount for running the livestream, to help partially offset production costs. Which technically makes them a sponsor, in addition to being the charity benefiting. (They make far far more from the event then they spend obviously.)

Whoops. Clearly that must go, I guess.

And I guess they cannot have bigger logos of other sponsors be put up on screen even briefly during breaks, except I guess if they do it by way of physicals carboard cutouts or similar, as there is no only a few seconds exception or anything like that ...

Re: Twitch: New TOS bans multi-streaming/simulcasting

#39

Post by impulser_ »

minimaxir wrote: post #5

More importantly, the new TOS bans in-stream ads (i.e. burned-in sponsorship logos) which is how most events on Twitch earn revenue: > Twitch has the exclusive right to monetize the Twitch Services, including without limitation, the exclusive right to sell, serve, and display advertisements on the Twitch Services. This means you may not, nor may you allow a third party to, insert or embed prerecorded advertising unit…

What are companies like Riot, and CSGO hosts going to do?

They run the largest viewing events on Twitch, and they also simulcast on YouTube.

How are they suppose to make money to run these events if they aren't allowed to sell advertising?

They might be forcing them to only stream on YouTube going forward.

Re: Twitch: New TOS bans multi-streaming/simulcasting

#40

Post by carstenhag »

f33d5173 wrote: post #3
SllX wrote: post #2

I thought this was already prohibited by Twitch and conversely YouTube Live? Will this change actually affect any existing Twitch streamer practices?

Banned for twitch partners. So it won't affect major streamers, but smaller ones yes.

Note that being a twitch partner doesn't give you monetary benefits or a better share from bits (one-time-"donations") or subscriptions. It only gives the streamer/community a verified profile and more emojis. So perhaps some more visibility on the start page but that's it.
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