Live data from Hacker News

Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

nytimes.com

61–70 of 93 posts

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#61
post #11

Earlier quoted context omitted.

I think you're rather missing the point the parent was making. It doesn't matter what you're there for, if the experience feels Fox-News-like, a lot of people will leave. The people remaining will be those who like Fox News.

Fox news is the biggest news organization in the US by viewership, which seems to be a positive shift then? This does not reflect in the numbers

Yes. But mainstream advertisers stay away from many of the talk shows on Fox News.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#62
post #20

Earlier quoted context omitted.

I don't know. With Jack confidently predicting a conspiracy theorist will win the presidency, it tells me Bluesky isn't going to be my destination. In fact I'm at a stage in my life where the idea of social media participation just isn't appealing any more.

> With Jack confidently predicting a conspiracy theorist will win the presidency 2016 can't be repeated, people have learnt that hard way

If you think people 'learn', you're going to be sorely disappointed

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#63

Earlier quoted context omitted.

Their revenue is massively larger than the cost to run their servers (I used to run 3000 physical servers with a small team, it doesn't cost much) > advertising revenue for the five weeks from April 1 to the first week of May was $88 million

Ad revenue is mostly tied to sales people talking with big companies, addressing their issues. For example: Southwest airlines has a huge number of advertisements across the internet. But Southwest doesn't want these advertisements to appear next to airport disasters. This kind of "custom request" is the bulk of $Millions+ revenues. You need to constantly cater to these company's seemingly arbitrary requests as they…

[deleted]

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#64

Earlier quoted context omitted.

It seems that it is literally an anonymous (not named) source.

I'm not sure if you're... into newspaper lingo. But "anonymous source" usually means "Dude who emails reporter", and often someone who is an executive level or above. You know, someone who matters, but for their own sake they need to stay anonymous. If its just a document, then the "source is the document". You don't need to quote an anonymous person (who likely has their own biases), you just quote the document itse…

no, the source is not the document, the document comes from a source.

In a journalistic context, a source is a person. That's why words like "my source" are used.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#65
post #11

Earlier quoted context omitted.

I think you're rather missing the point the parent was making. It doesn't matter what you're there for, if the experience feels Fox-News-like, a lot of people will leave. The people remaining will be those who like Fox News.

Fox news is the biggest news organization in the US by viewership, which seems to be a positive shift then? This does not reflect in the numbers

No, it's a negative shift. Twitter trying to be a Fox News is reducing their total addressable market and value, you understand that, right?

They had a business that (in theory) appealed to every human on the planet. Now they don't. It's shedding its userbase as a result.

Not to mention the Venn diagram between "people who are not already on Twitter and are evaluating Twitter as a platform to use" and "Fox News / right wing information consumers" has a very narrow overlap.

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#66
post #54
post #52

Earlier quoted context omitted.

What is the conspiracy theory?

Robert F. Kennedy Jr. has been anti-vaxx for many years. When COVID started he went full in on the "5G Bill Gates microchips!!!" stuff and the craziest of the craziest of COVID-related nonsense.

[flagged]

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#68

I use Twitter to keep up on AI and the new space industry (there really is no alternative). Revenue could shrink further and none of that would be lost. Growing revenue could let them improve things I don't care about (spaces, video, payments, etc). I guess yay for them if they improve revenue, yawn if they don't.

> Revenue could shrink further and none of that would be lost

$88mm per month is ~$1bn per year. That yields a low single-digit enterprise value on a generous revenue multiple, which implies—as do Twitter’s bond prices—that the equity is already worthless. (Twitter Blue is revenue irrelevant [1].)

[1] https://techcrunch.com/2023/03/24/twitter-blue-subscriptions...

Re: Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue

#69
post #11

Earlier quoted context omitted.

I think you're rather missing the point the parent was making. It doesn't matter what you're there for, if the experience feels Fox-News-like, a lot of people will leave. The people remaining will be those who like Fox News.

Fox news is the biggest news organization in the US by viewership, which seems to be a positive shift then? This does not reflect in the numbers

[deleted]
Post reply on HN