length is not ambiguous at all. Its the number of elements in the array. A string in python3 is an array of unicode code points, so the length of a string is the number of unicode code points. If you want the number of bytes, you need to encode the string in a unicode format (utf8, utf16 or utf32) to get a bytes object, which is an array of bytes. Then you can get the length of that.
Remember, one of the big accomplishments (breaking changes) of python 3 is that all strings are Unicode, not byte arrays. If you want to view a dtring as bytes, you need to convert the string to bytes. But note the number of bytes depends on the ancoding u use (utf8, …).