Earlier quoted context omitted.
All academics and researchers from different parts of the world reek marketing? Conspiracy theorists are strong
Academic research involves large components of marketing. That's why they grumble so much about the time required in the grant applications process and other fund seeking effort. It's why they so frequently write books, appear in newspaper articles and on TV. It's why universities have press relations teams.
Has it occurred to you what happens if you are wrong, like 10% chance you are wrong? Well it's written in the declaration.