How casinos distract
blog.ketyov.com
How casinos distract
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Re: How casinos distract
#2The music they incessantly play in the background has sounds vaguely like a slot machine paying out.
Casinos are among the worst examples of an artificial environment to control behavior. It really is like a zoo. Makes museums that force exiting through the gift shop look benign.
As someone with an addictive personality, I find it shocking how casinos are so inclusive when it comes to sucking people in. All races, all ages (especially seniors). All focused on their game with an intensity that I wonder if they exhibit in their regular lives.
While I've been lucky enough (once or twice) to experience the rush of winning several hundred dollars at blackjack in the space of 20 minutes (it really is a surreal/joyous experience - you feel like everyone is cheering you on - like a celebrity almost), I'd rather avoid casinos than to get sucked into the vortex.
Re: How casinos distract
#3I am sure a lot of the game companies (Zynga, online poker etc) are all over this!
Also reminds me a little of this awesome Reddit interview as well (the guy explains how data driven the online game companies are and its quite awesome and scary); http://www.reddit.com/r/IAmA/comments/pc6j9/iama_former_full...
Lastly it also reminds me of this article from a few days ago illustrates what crazy (but profitable) things you can do with data/behaviour/trend analysis (how the Target shops target you advertising); http://www.forbes.com/sites/kashmirhill/2012/02/16/how-targe...
Re: How casinos distract
#4This is a very interesting subject, perhaps worthy of a more scientific study.
Re: How casinos distract
#5Thats quite a nice article! Wonder how this could be related to startups (e.g. how to optimally design your website to "hook people")? I am sure a lot of the game companies (Zynga, online poker etc) are all over this! Also reminds me a little of this awesome Reddit interview as well (the guy explains how data driven the online game companies are and its quite awesome and scary); http://www.reddit.com/r/IAmA/comments/…
Re: How casinos distract
#6But, interestingly, you can see the place differently if you change the 'soundtrack'. If you're in Las Vegas and have a good set of ear-sealing headphones – for example rubber earbuds – try listening to your own choice of music while strolling around. It creates sufficient detachment to let you view things as if with new eyes, and a slightly clearer mind. It's not quite the glasses from 'They Live' – but close.
Re: How casinos distract
#7Some of those things are mentioned in the classic hacker book "The Newtonian Casino"
(http://www.amazon.co.uk/Newtonian-Casino-Penguin-Press-Scien...)
Re: How casinos distract
#8Re: How casinos distract
#9This all comes from a research paper: http://www.nh.gov/gsc/calendar/documents/20091117_harrigan_d...
Re: How casinos distract
#10Slot machines use a bunch of interesting psychological techniques. They are set up to produce "near misses", where the reels show you almost win, with the winning symbol just below the pay line. They create losses that appear as wins - you win less than you put in, so it feels like a win even though you lost money. They use a mapping so the odds of a reel stopping on something good are less than its physical fraction…
"So I started betting, and right away I lost five dollars in succession — one, two, three, four, five. I was supposed to be out only seven cents; instead, I was five dollars behind! I've never gambled since then (with my own money, that is). I'm very lucky that I started off losing."
Back to the idea of near misses, I spent an afternoon reading webpages like this one...
http://wizardofodds.com/games/slots/appendix/2/
...which show with charts how the "near miss" effect works. I then went ahead and blew the $20 that was in my pocket the next time I was in a casino for a buffet dinner. I play games that I enjoy, with the licenses, all the lights and sounds and big numbers and terrible payouts. I have some fun losing, but never as much fun as I'd have with 1/4th the money if I just took it down the street to the Pinball Hall of Fame arcade.