Earlier quoted context omitted.
This is part of it, but a bigger part is simply that Walmart approached suppliers with a proposed volume that would require the company to rebuild themselves as an operation in order to meet that demand and the required service levels, at the price Walmart was willing to pay. If they succeeded (many didn't, ending in bankruptcy), the supplier was now trapped: no one could offer Walmart levels of volume, which the sup…
I remember a claim (from Vlassic itself?) also that Walmart pushed them into producing larger volume SKU's, against their (Vlassic's) detailed data on usage, shelf life, etc. Result: more mouldy pickles in peoples refrigerators. Hurt Vlassic as a brand, not really in consumer interest, but Walmart could advertize a $/volume nobody could match. I met an independent trucker who said he sometimes did pressure relief for…
Mouldy pickles aint good.
Underutilized trucks aint good either.
Remember that when somebody starts talking about how what we have is just a Free Market and the market forces make everything optimized and smooth.
Yes it does, but we don't have a perfect Free Market. It's as elusive as the the perfect Communism.
(Mother Nature is a neutral judge though and keeps score.)