Often thought about designing a print magazine with the same values as a web publication: * Agree to all sorts of scary things to take off the plastic wrapping * Peel off multiple big stickers on every page * Big heavy adverts that overlap the content and weigh pages down * Built-in Tile/Airtag to track location * Chumboxes for other magazines at the bottom of each article ...etc
Recreate the Amazon experience in a store by asking for their name so you can show them different prices and offers, then write down everything the shopper looks at, adds to their basket, and after they've paid sell their information to advertisers so they will see adverts for the lawnmower they've just bought for the next few days.
The principle difference being that shoppers aren't actually asked for their names.
(Names are determinable through interpolation of those signatures, or through payment information by credit or debit card.)