> FTTC are FTTH are both fibre.
If FTTC is fibre then so is a 56k dial-up or public Wi-Fi. Both have fibre at some point in the path. I think it would be good to give the benefit of the doubt and brand it based on what is likely to be the bottleneck which in this case will be the DSL.
> I'd rather they _did_ upgrade everything to to FTTC, which they can afford, and let those that can fund FTTH pay for it, than leave it as copper wire all the way to the exchange because someone said "FTTH or nothing!"
Fair enough, but in that case call it by what it really is - DSL and not fibre. This allows consumers to make an informed decision and competition to work effectively (so only actual FTTP providers can call their offer fibre and people will instantly tell the difference between that and DSL without reading the fine print).
> DSL is not being sold as "fiber"
It is. They should not be calling DSL "fiber" unless you are also happy with 56k dial-up being sold as fiber, along with pretty much any other means of internet access since there's always going to be fibre somewhere along the path.
> The result is strong, reliable, superfast broadband, with average speeds up to 80Mb.
It is nowhere near as reliable nor fast as true fibre. Also 80Mbps is the theoretical maximum speed - the actual average is much lower, especially on upload speeds despite those becoming even more critical since both remote work and cloud-based services are becoming more relevant every day. There's also no way to tell what your actual speed is going to be without signing up for a contract at which point it will be too late to cancel.
I just re-read the sentence and I find the inclusion of "average" speed redundant and can't help but think it is only there to trick you into thinking the average is 80Mbps, as opposed to it simply being the theoretical maximum. Really scummy.