Hope the rumor in this article that Apple will sell the device at cost is true. Oculus understood that they needed to sell cheaply at first. I don't expect Apple to come in at $299, but the rumored $3k is a pretty heavy lift.
Apple’s new headset meets reality
11–20 of 527 posts
Re: Apple’s new headset meets reality
#12I'm utterly unconvinced that AR/VR is a large market or is going to be game changing in every day life. I can see why Apple feel that they need to have a product in the market, but I wouldn't be surprised if its presented as “Just a Hobby” the same way that Steve Jobs presented Apple TV back when it launched (and for a good few years later). I really do think that Apple are much more likely to present some interestin…
> All local and not in the cloud
Apple execs: "why not both?"
Re: Apple’s new headset meets reality
#13I don't think there is a consumer market for head mounted AR anymore - if there ever really was. That makes me sad having been in AR since 2010 - and knowing what we could do with it if done right.
I just don't think society currently has an appetite for a $3000 product that gives the wearer visual superpowers (that is the promise after all) and is an impossible to ignore distinction between classes. I honestly think we're at the point where I wouldn't be surprised if it's google glass all over again x 100, where unhinged people are attacking and pulling these expensive devices off of people's heads [1][2].
Maybe in 2017 when AR was really hot could it have gotten adoption, but as it stands in 2023 the average consumer is starting to reject this level of tech and fewer and fewer people have the wallet that could support this.
I also suggest avoiding a comparison with the VR market - the only thing they have in common is that it's a thing you put on your face. The infrastructure, deployment, product features, economics, user interfaces, battery, environmental use, UX, legal etc... are all doubly complex with HMD AR over HMD VR
I think it's going to continue to be a long time before persistent everywhere HMD AR is going to be a reality
[1]https://www.businessinsider.com/i-was-assaulted-for-wearing-...
Re: Apple’s new headset meets reality
#14this is why you start with a minimum viable product. Something like Snapchat specs. And then iterate from there
Instead they've been spending $1b/yr developing something that will never be finished
The first apple computer wasn't a fully loaded macbook pro. It was a circuit board strapped to a piece of plywood
some upstart will come up with something usable
Re: Apple’s new headset meets reality
#15I'm utterly unconvinced that AR/VR is a large market or is going to be game changing in every day life. I can see why Apple feel that they need to have a product in the market, but I wouldn't be surprised if its presented as “Just a Hobby” the same way that Steve Jobs presented Apple TV back when it launched (and for a good few years later). I really do think that Apple are much more likely to present some interestin…
> All local and not in the cloud Apple execs: "why not both?"
[deleted]
Re: Apple’s new headset meets reality
#16I'm utterly unconvinced that AR/VR is a large market or is going to be game changing in every day life. I can see why Apple feel that they need to have a product in the market, but I wouldn't be surprised if its presented as “Just a Hobby” the same way that Steve Jobs presented Apple TV back when it launched (and for a good few years later). I really do think that Apple are much more likely to present some interestin…
Seems pretty simple. If you could have UI overlayed on the world around you, it would be huge, and would change how people use computers, like the smartphone did.
The current stumbling block is that the tech sucks and the headsets are enormous. If someone got it into a lightweight pair of glasses or contact lenses, the use case is obvious, and it would be a big of a shift as the smartphone.
Denying this is like being the guy in 1993 saying “why would I want a computer in my pocket? Am I going to work on spreadsheets on a tiny screen in the bathrooom? And where would I plug it in?”
Re: Apple’s new headset meets reality
#17I don't think there is a consumer market for head mounted AR anymore - if there ever really was. That makes me sad having been in AR since 2010 - and knowing what we could do with it if done right. I just don't think society currently has an appetite for a $3000 product that gives the wearer visual superpowers (that is the promise after all) and is an impossible to ignore distinction between classes. I honestly think…
I think there's totally a market for a $200-300 version, something very simple.
display in-coming text messages and caller ids, a navigation arrow and take snaps. that's it
Re: Apple’s new headset meets reality
#18I recently wrote a long piece about why I think Apple will win the AR/VR wars.
They might have a rocky start, but they still have a lot of advantages.
1. AR will devour smartphones.
2. Apple is the only company that can quickly overcome consumer AR/VR design challenges.
3. Apple has positioned itself to distribute the best AR/VR content.
4. Apple will cement its early lead with a new blue-bubble effect.
---
Re: Apple’s new headset meets reality
#19I'm utterly unconvinced that AR/VR is a large market or is going to be game changing in every day life. I can see why Apple feel that they need to have a product in the market, but I wouldn't be surprised if its presented as “Just a Hobby” the same way that Steve Jobs presented Apple TV back when it launched (and for a good few years later). I really do think that Apple are much more likely to present some interestin…
With Apple Silicone, I think Apple is in the perfect place to take advantage of the AI craze to sell hardware with something like "Neural Engine V2". If they can figure out how to run AI workloads at fraction of the cost of what is costs on current hardware, I can see there being a huge market for their Mac's and they could even bring back XServe and become the predominant player in the "Server Hardware for AI" space.
Re: Apple’s new headset meets reality
#20What a clickbait title