Pretty much all businesses used to be basically ephemeral until about 150 years ago. The whole idea of a business that is intended to run perpetually just didn't exist in the West, and anything that ran long was tied to a family that plied a trade. Businesses were also a lot easier to understand: a corporation might run a ship or a mine, and go out of business (still having made everyone a lot richer) when the captai…
Companies that aren’t afraid to really shift gears whenever necessary also do well. Take Nintendo - founded in 1889 as a playing card company that later became an overly ambitious toy company…
During that era they also invented that classic scissors-mechanism extendable hand (“Ultra Hand”). That was a bestseller for years before the NES.