My partner is a freelance copywriter / editor. Despite all the talk about how AI is going to take her job, she’s more in demand than ever. She has companies begging her to come on full time, but makes good coin freelancing and gets to set her own schedule that way. One of the challenges I observe is that a lot of people get hired into marketing roles because they are high-energy project managers - but they don’t know…
I think AI chatbots will do much like what, say, engineering modeling tools have done for engineering: do 80% of the grunt work for you, and only require human supervision.
It's ultimately a good thing for writing, because writing will be less expensive to produce. The downside is probably SEO spam, but it is what it is.