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YouTube tests blocking videos unless you disable ad blockers

bleepingcomputer.com

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Re: YouTube tests blocking videos unless you disable ad blockers

#611

Earlier quoted context omitted.

I think you're just not the audience. Most Millennials and early Gen Z/Zoomers grew up with YouTube and have long-term connections with tons of creators, communities, and groups of channels to watch it for hours a day if not >20 hours a week. For these users, paying for the privilege to access that content in an a-la-carte way without distractions is immensely valuable. Anecdotally, most of my friend groups pay for i…

Ok, but one is far more likely to support a creator's patreon or personal website for exclusive content than pay for a heap of content that you are not enthusiastic about at best and is genuinely vile at worst.

No, I’m far more likely to just pay for the heap of content and watch/listen to the stuff I like than to pay for the Patreon of every single channel I watch and/or subscribe to. I’m at a point now where if I even slightly like a channel I’ll throw it in the subscription heap as a signal to YouTube to show me more of it. Conversely, there are two Patreons I support, one is on YouTube and the other is a webcomic.

Re: YouTube tests blocking videos unless you disable ad blockers

#612

YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay (And I am not talking about too broke to pay cases). Serving an infinite video catalog is very expensive in terms of all resources (And yes Netflix is not comparable, unlike YouTube, Netflix can highly leverage cache boxes at ISPs). Vime…

If I was given some assurances of what I was paying for, sure, I wouldn't mind paying a few bucks a month to get access to YouTube. Right now, I'm not willing to pay for a platform that is operated so poorly:

* Content is prioritized and screwed with too often. Videos that have no business anywhere near front-page or that are overall not well received are promoted because of shady backdoor deals with media companies. This is why late night talk show content is on the front page. I do not want to pay to support this.

* Content I have opted into seeing is suppressed, censored, etc. Creators that I enjoy have to modify how they make videos because of obscure and virtually unexplained reasons that YouTube mostly hand waves away as "the AI does a thing". They do not properly staff any kind of human review. The only way creators get their accounts back after the system goes completely haywire is by complaining on Twitter or other platforms and those without a megaphone get lost to the broken system. I am not interested in paying to support this.

* Basic features like comments have serious problems with them. The community has to attempt to hodge-podge together solutions while a multi-billion dollar company fails to do anything or provide the tools to stop rampant scams of a few basic types from ruining the comment section. I do not want to pay to support this.

* Features are randomly removed or subject to strange choices like the dislike button because a few people at YouTube think they know what the massive billions of people on the platform is best for them. I don't want to pay to support this.

Give me the option to pay and be free from these terrible choices YouTube makes and you can have my entire wallet.

Re: YouTube tests blocking videos unless you disable ad blockers

#613
The only reason I watch YouTube is because it’s free and ad-blockable.

But why in the world would I want to pay to support YouTube’s toxic incentives, abusive copyright takedowns, and overall rubbish treatment of small content creators?

The day Adblock stops working is the day I stop watching YouTube.

Re: YouTube tests blocking videos unless you disable ad blockers

#614
Ad blocker awareness is still pretty low among non-tech folks. Google will presumably wait for some critical mass of users blocking ads before if pushes this.

Wonder what the economics of this is for Google? Would they rather have everyone pay $12 a month and nix ads altogether?

I suspect they still would want most people watching ads, considering how central their ads business is to their business model.

Re: YouTube tests blocking videos unless you disable ad blockers

#615
It is not just about youtube. The whole internet is bloated with ads right now, and the vast majority of them quite the opposite of discrete.

I just cannot browse the internet without adblocker, it is too slow, but more importantly too distracting. I could count the times that I have found an internet ad interesting in my lifetime using half the fingers of one hand. Personalised or not, the vast majority is useless, badly made, that just takes processing time both for the computer and my brain.

I will not, and probably cannot, pay and subscribe to any random website I am gonna visit to remove ads to make the experience tolerable, when I can just block the ads. If a website says that I have to disable the adblocker to view it, and I cannot go around it, 99% of the times I do not visit it, I do not care. I pay the people I want to support directly and that's it. I use bandcamp to buy the music I like directly. I subscribe to patreon to the ones that I feel they bring value to my life. But for the occasional or ephemeral video or entertainment, I will just as easily live without, as the disruption ads cause is worse than not viewing that content.

I believe it is my right to adjust my browsing experience by affecting how websites are rendered in my browser to a degree I find reasonable, as well as from my side what data tracking I allow, which is already a huge compromise for me (I would rather not allow js by default in most websites). If a website blocks this, I am not going to sacrifise my experience and I am not interested in browsing it.

Re: YouTube tests blocking videos unless you disable ad blockers

#616
post #514

YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay (And I am not talking about too broke to pay cases). Serving an infinite video catalog is very expensive in terms of all resources (And yes Netflix is not comparable, unlike YouTube, Netflix can highly leverage cache boxes at ISPs). Vime…

No, it perfectly showcases that people do not want to pay 1000% more money for the privilege of paying a monthly subscription. Youtube Premium costs $12/month [1]. Ads average something like $2 per 1000 views to the creators (in some of the most common categories) [2]. Youtube takes a ~45% cut, so Youtube makes ~$4 per 1000 views from ads. So, to reach $12/month, you would need to average 3000 views per month. At a a…

Also there's the fact that once enough people get on board with the ad free subscription services, they usually just start adding ads anyway.

Re: YouTube tests blocking videos unless you disable ad blockers

#617

It will be interesting to see how this plays out. Ad blocker detection is an arms race and considering how big YouTube is, people will definitely fight back and go very far out of their way to avoid ads. This could get really ugly given that Google controls Chrome and its extension ecosystem.

> This could get really ugly given that Google controls Chrome and its extension ecosystem.

It would eventually give them the smokescreen they want to pull uBlock Origin from the chrome extension store. A while ago they basically used their weight to remove most video downloading extensions and added language to their terms of service which all but says "no youtube downloaders" and I would like to say it cost them, because it should, but most consumers are absurdly apathetic and don't care.

Adblockers are a larger group, but in the grand scheme of things I don't think it will have much impact. The Internet as a whole is a very large group and even though uBlock has a huge audience it's a drop in the bucket.

Re: YouTube tests blocking videos unless you disable ad blockers

#618

Youtube Premium keeps raising their prices. I'd be happy to pay less for something that doesn't include Music streaming.

I wish there was an ad-light version. No ads in the middle of the video. Just occasional pre-roll ads. I'd happily pay $5 per month for it.

Re: YouTube tests blocking videos unless you disable ad blockers

#619
I currently have YouTube Music, and have looked into getting Premium a couple of times, because I watch enough YT content to want the ads disabled everywhere. But for some reason they won't let me. If I go to the YT Premium page, they tell me I can't do anything there, and I have to go to my account page, where of course there is nothing to do either. I suppose I could cancel my YT Music subscription and then try to sub YT Premium, but with notoriously bad customer support and a number of family members using it also, I kind of don't want to go deal with that also not working and me having to go through the hassle of getting everybody in again.

If they want to sell premium so badly, maybe they should actually let me buy it.

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