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YouTube tests blocking videos unless you disable ad blockers

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Re: YouTube tests blocking videos unless you disable ad blockers

#541
post #340

Youtube Premium keeps raising their prices. I'd be happy to pay less for something that doesn't include Music streaming.

There's a "lite" option for €7/month (instead of €12) which only removes ads, but doesn't include music and all the other stuff. Prices may differ per region; this is what it shows for me.

Not available in the USA, unfortunately.

Re: YouTube tests blocking videos unless you disable ad blockers

#542

YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay (And I am not talking about too broke to pay cases). Serving an infinite video catalog is very expensive in terms of all resources (And yes Netflix is not comparable, unlike YouTube, Netflix can highly leverage cache boxes at ISPs). Vime…

My problem with youtube premium is that it doesn't remove ads. Most of the videos I watch on the platform have multiple in-video segments with advertisements directly from the video author. Youtube can easily solve this, considering the community-driven plugin SponsorBlock does it so effectively. But they are happy to charge you the premium fee and let you sit thru intrusive ads.

Re: YouTube tests blocking videos unless you disable ad blockers

#543

YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay (And I am not talking about too broke to pay cases). Serving an infinite video catalog is very expensive in terms of all resources (And yes Netflix is not comparable, unlike YouTube, Netflix can highly leverage cache boxes at ISPs). Vime…

I pay for Nebula, which has far less content, but would never dream of paying YouTube.

I like Nebula and I like its creators and their values. I loath Google and I can't stand by much of the content.

Re: YouTube tests blocking videos unless you disable ad blockers

#544
post #514

Earlier quoted context omitted.

No, it perfectly showcases that people do not want to pay 1000% more money for the privilege of paying a monthly subscription. Youtube Premium costs $12/month [1]. Ads average something like $2 per 1000 views to the creators (in some of the most common categories) [2]. Youtube takes a ~45% cut, so Youtube makes ~$4 per 1000 views from ads. So, to reach $12/month, you would need to average 3000 views per month. At a a…

I don't think you're taking everything into consideration here. For one it's not only creators who make money. You also have to pay for hosting/development as well as Google's own profit. So the cost to buy ads is clearly greater than $2 per 1000. I just looked and apparently the cost to buy 1000 views is about $20. So your off by 1000% yourself. At that rate premium is priced equivalent to 600 views a month or 20 a…

I already accounted for all of those factors. The $2 per 1000 views was the estimated revenue from a video with 10 million views. That presumably accounts for the number of ads delivered over the average watch time of the video. The creator averages $2 per 1000 views which is their 55% cut of the ad revenue [1]. That averages out to around $4 per 1000 views in ad revenue paid to Youtube of which Youtube keeps 45% which is ~$2 and the creator keeps 55% which is also ~$2. Unless the "net revenue" they are mentioning is not actually the gross ad revenue from the ads, this logic is sound.

I have no idea where you are getting the $20 per 1000 views number from as no source is given. I have no private information on the topic as I do not run ads on Youtube or run a Youtube channel, but that does not seem to conform to any of the publicly disclosed information from Youtubers that I have ever seen in common entertainment categories. As seen in the video I showed, a channel targeting Finance does average ~$20 per 1000 views, but those are relatively narrow demographics and nowhere near the most common content. Do you have a advertising account on Youtube and the $20 is the number you are being quoted for a ad campaign? If so, is it targeting a high value, competitive demographic? Otherwise, what is the source of the $20 per 1000 views number?

[1] https://support.google.com/youtube/answer/72902?hl=en#zippy=...

Re: YouTube tests blocking videos unless you disable ad blockers

#545

Earlier quoted context omitted.

I've said it before and I've said it again: ad-based content and pay content are incompatible business models. YouTube Premium fails because the content isn't worth paying for. The content is not worth paying for because it's been designed from the ground up to sell ads . When a website designed to sell ads fails to sell content, that's not evidence that selling content doesn't work, it's evidence that selling conten…

I think you're just not the audience. Most Millennials and early Gen Z/Zoomers grew up with YouTube and have long-term connections with tons of creators, communities, and groups of channels to watch it for hours a day if not >20 hours a week. For these users, paying for the privilege to access that content in an a-la-carte way without distractions is immensely valuable. Anecdotally, most of my friend groups pay for i…

Ok, but one is far more likely to support a creator's patreon or personal website for exclusive content than pay for a heap of content that you are not enthusiastic about at best and is genuinely vile at worst.

Re: YouTube tests blocking videos unless you disable ad blockers

#546

Earlier quoted context omitted.

> because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay People don't want to pay for half-baked products: - Workspace accounts don't work - Even with standard accounts, it won't work on many devices (eg. TV apps), so you still get ads even as you paid - As Google regularly kills people's account, it also means most of us have multiple Youtube accounts that…

>Even with standard accounts, it won't work on many devices (eg. TV apps), so you still get ads even as you paid I really don't think this is true. I can't think of any official YouTube app where this won't work - across mobile devices, smart TVs, streaming boxes/sticks, games consoles.

I assume it got better with time, the main issue being that it needs to be dealt with client by client.

I tried a year ago and it was a miserable experience outside of the phone/computer browser landscape. I actually hope what you're saying is true, while also fearing that the next platform adding a youtube client will hit the same issues for the first X months until someone does something about it.

Re: YouTube tests blocking videos unless you disable ad blockers

#547
post #441

Earlier quoted context omitted.

It can't be the perfect showcase because the service isn't even great, let alone if you compare it to "any" alternative, for example, it doesn't even have proper offline downloads, which is available for free with an alternative

Even great compared to what? You need to cite services similar to YouTube (like Vimeo, whose pricing model will just not be acceptable to anyone at HN), not frontends to YouTube, who don't do any of the expensive backend work.

Compared to the your own bar - perfection

(also, how is HN audience relevant in the conversation about the whole internet?)

Re: YouTube tests blocking videos unless you disable ad blockers

#548

YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay (And I am not talking about too broke to pay cases). Serving an infinite video catalog is very expensive in terms of all resources (And yes Netflix is not comparable, unlike YouTube, Netflix can highly leverage cache boxes at ISPs). Vime…

"YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay (And I am not talking about too broke to pay cases)."

If this is true, and I have long believed it is, then the following, from the article, is a lie:

"It looks like you may be using an ad blocker. Ads allow YouTube to stay free for billions of users worldwide," the message adds.

If YouTube does not "stay free" then it shrinks to a small fraction of its current size.

So-called "tech" companies know users will not pay. This is not surprising since so much of the "content", none of which the "tech" company produces, is garbage. The stuff that goes "viral", that generates the most ad revenue, is not stuff people are going to pay for.

Either the "tech" company's website/app is free and a Trojan Horse by which its users can be spied on, or the "tech" business model isn't worth much of anything. Like someone said, "You are the product." Not the stuff uploaded by so-called "creators", YouTube's unpaid workforce.

"Ads allow YouTube to stay free for billions of users worldwide."

YouTube has to be free or it won't be able to continue operation. It's wonderful experiment, all this uploaded video, if we ignore all the surveillance Google is conducting and all propaganda and worse videos Google is forcibly putting in front of people, but this is not something many people with pay for. YouTube cannot convert "billions of users wordlwide" into paying subscribers.

Re: YouTube tests blocking videos unless you disable ad blockers

#549

YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay (And I am not talking about too broke to pay cases). Serving an infinite video catalog is very expensive in terms of all resources (And yes Netflix is not comparable, unlike YouTube, Netflix can highly leverage cache boxes at ISPs). Vime…

> because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay People don't want to pay for half-baked products: - Workspace accounts don't work - Even with standard accounts, it won't work on many devices (eg. TV apps), so you still get ads even as you paid - As Google regularly kills people's account, it also means most of us have multiple Youtube accounts that…

What? YT Premium doesn’t block ads on the TV apps? Really? If that’s true, they will never see a cent from me. I was on the fence, mainly since my usage varies a lot month to month in rather unpredictable ways. If YT Premium means I still see ads on the 65” screen, then no way no how.

Re: YouTube tests blocking videos unless you disable ad blockers

#550
post #544

Earlier quoted context omitted.

I don't think you're taking everything into consideration here. For one it's not only creators who make money. You also have to pay for hosting/development as well as Google's own profit. So the cost to buy ads is clearly greater than $2 per 1000. I just looked and apparently the cost to buy 1000 views is about $20. So your off by 1000% yourself. At that rate premium is priced equivalent to 600 views a month or 20 a…

I already accounted for all of those factors. The $2 per 1000 views was the estimated revenue from a video with 10 million views. That presumably accounts for the number of ads delivered over the average watch time of the video. The creator averages $2 per 1000 views which is their 55% cut of the ad revenue [1]. That averages out to around $4 per 1000 views in ad revenue paid to Youtube of which Youtube keeps 45% whi…

I think you two are comparing different numbers.

You are discussing how much money content creators get paid for impressions.

The other person is discussing how much advertisers spend to for impressions.

In the middle is Google, which has it's own costs. If you are going to pay Google to not show you ads it makes more sense to base that off of the amount of revenue it would have generated from advertisers instead of the amount of revenue it pays to content creators on your behalf.

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