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Google I/O: Big changes coming for SEOs with ubiquitous AI

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Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#101

Post by dingledork69 »

droopyEyelids wrote: post #84
hoppyhoppy2 wrote: post #57

Earlier quoted context omitted.

I'm a little worried about the coming flood of AI-generated "recipes" that fit some linguistic model but have never been cooked by any human.

I've been using ChatGPT to generate recipes both for things I already cook, and for things I'm new to cooking and testing the result against what I find online. So far it's a good cook! There are times when an ingredient appears in different amounts than I'd expect (like 1c of oil for a 4c/flour taralli recipe) but overall it's comparable to the quality of human written recipes, and better than many.

Just don't use it for baking. It often seems to skip steps, even when summarizing existing recipes.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#102

Post by jameslk »

candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

> Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates.

I disagree. What incentive does a website have to produce content if it receives no traffic? Website owners want control over their traffic and the data too. They will wall off any search engine that doesn't give them anything in return (basically they're scrapers at that point). The search engines that do this will starve themselves of information they need to stay relevant and the first search engine to play fair continuing to share traffic will get an advantage.

More likely, Google and Bing will continue to play fair and send traffic. Perhaps AI features will become browser features instead, complementing websites, not replacing them.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#103

Post by rgrieselhuber »

rpastuszak wrote: post #54
candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

B…but I’ve just started my (medieval) content farm. https://tidings.potato.horse/about

That is a wonderful site.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#104

Post by eloisius »

dclowd9901 wrote: post #47
candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

While I upvoted you, I think there’s still a lot of room in this world for human created content. In fact, I wager it’ll be more important than ever. People will be actively seeking out human-attributable information so there’s someone to hold the buck on where information originated from.

I’m generally pretty pessimistic about the effects LLMs are going to have on the world, but I tentatively agree with you on this point. In fact, a silver lining might be that SEO content marketing becomes worthless, so we’ll have fewer product review listicles that didn’t actually review products, but just did a roundup of other articles in hopes of getting some affiliate link clicks. Genuine writing is usually less directly profit driven, so maybe there will be more room for that in traditional search results hereafter. Still a raw deal for anyone that blogs or writes tutorials and now OpenAI makes money off of them.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#105

Post by eloisius »

dahwolf wrote: post #39
brookst wrote: post #19

Earlier quoted context omitted.

Are you saying that the motive for posting a bread recipe that starts with 5000 words about the history of bread will evaporate, so we'll be left with websites from enthusiasts who have something interesting to say?

You think AI will stop and pause as it comes across your "interesting things"? Hey look, it's enthusiast content, let's send our users directly to their website? I don't think so. It's going to be vacuumed into the big machine and nobody will visit those websites. In fairness, pretty much nobody does today.

Traditional search engines aren’t going away for a long time, even if they are hybridized with LLM quick answers. My favorite websites about bike touring or someone’s tech blog will still be findable, and perhaps less buried under junk once content marketing is worthless.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#106

Post by prepend »

Alupis wrote: post #41
prepend wrote: post #32

Earlier quoted context omitted.

> I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-premises You won’t. But I will and I think others will as well. My goal is to help people set up RDS and I don’t care about commercialization. So happy if AI reuses all the material. There are many technical blogs that are just hobbies, or fun, or brand PR, or book tie ins or whatever.

You aren't helping people, though, you're helping a for-profit company earn billions of dollars off your, and other's good will and knowledge. The for-profit company is helping people, in exchange for direct and/or indirect monetization. Your blog post's knowledge-dump ends up never being seen. This is why StackOverflow reacted so poorly to Stack Exchange's announcement they would be using all of your hard work to tr…

> You aren't helping people, though, you're helping a for-profit company earn billions of dollars off your, and other's good will and knowledge.

This has all been played out before. I’m cool helping companies along with people.

Imagine you discover free energy. Would you not give it away because you don’t want billion dollar companies to benefit?

I have a choice to give away info or keep it. Id rather give it away than not. I’m not going to sell info. It’s not worth the time for whatever negligible gains it would make.

Even if there was a magic way to only allow “good people” and not companies to use my info, I’d still allow companies because I think information should be freely given and exchanged and hope that others feel the same.

Imagine where we would be if Linux wasn’t used by billion dollar companies. The world would be way worse. Amazon would be poorer but the world would be much poorer.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#107

Post by sramam »

jameslk wrote: post #102
candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

> Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. I disagree. What incentive does a website have to produce content if it receives no traffic? Website owners want control over their traffic and the data too. They will wall off any search engine that doesn't give them anything in return (basically they're scrapers at that point). The search engin…

> Perhaps AI features will become browser features instead, complementing websites, not replacing them.

Interesting conclusion.

AI features seem to incur more cost than search (don't they?!)

Wonder how that'll play out - the user is conditioned not to pay at this point, and the search engine is no longer incentivized to pay for it.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#108

Post by Riverheart »

brookst wrote: post #52
dahwolf wrote: post #39

Earlier quoted context omitted.

You think AI will stop and pause as it comes across your "interesting things"? Hey look, it's enthusiast content, let's send our users directly to their website? I don't think so. It's going to be vacuumed into the big machine and nobody will visit those websites. In fairness, pretty much nobody does today.

So what? As an enthusiast am I supposed to be motivated by the page counter on my site? Besides, good writers are good writers. Would you rather read Matt Levine or some AI summary of his latest piece? I'm just not seeing the problem. IMO the whole obsession with driving clicks was silly from the get-go and destructive now. If AI does away with that, great. And if people whose sole motivation for writing was to get c…

“As an enthusiast am I supposed to be motivated by the page counter on my site?”

If you bothered to put a counter on your website, wanted to attract like minded individuals, or get enough people to sponsor you to continue work you otherwise couldn’t do, yeah probably. Or we can go with the unrealistic idea that enthusiasts as a whole don’t have egos or motives beyond shouting into the void to express their pure love of .

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#109

Post by x0x0 »

jameslk wrote: post #102
candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

> Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. I disagree. What incentive does a website have to produce content if it receives no traffic? Website owners want control over their traffic and the data too. They will wall off any search engine that doesn't give them anything in return (basically they're scrapers at that point). The search engin…

I actually think this is what prevented Google from deploying generative AI before. If the search engine, which existed to direct searchers to websites, becomes an answer engine, which does not direct people to websites, it will take some time, but large quantities of the sites Google consumes will cut them off.

The trade is info to Google for visitors. It's not hard to guess how sites will react when that trade stops.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#110

Post by webmobdev »

jameslk wrote: post #102
candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

> Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. I disagree. What incentive does a website have to produce content if it receives no traffic? Website owners want control over their traffic and the data too. They will wall off any search engine that doesn't give them anything in return (basically they're scrapers at that point). The search engin…

> More likely, Google and Bing will continue to play fair and send traffic.

More likely they will need to be sued, like the news / media companies in Europe and Australia have done.

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