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YouTube tests blocking videos unless you disable ad blockers

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Re: YouTube tests blocking videos unless you disable ad blockers

#212
post #8

Earlier quoted context omitted.

Yet. Twitch has some pretty hardcore ad system that even uBlock can't block straight up and you have to use a combination of tools/scripts https://github.com/pixeltris/TwitchAdSolutions https://old.reddit.com/r/Adblock/comments/10fgy9y/twitch_adb...

I work in ad-tech. The tech to make ads unblockable has existed for years now (server side ad insertion makes ads indistinguishable from content because they're delivered through the same gateway in the same video stream thus bypassing DNS/network and DOM based ad blocking). However, it's still rarely used because sufficiently capable users with advanced adblockers do not make up enough lost revenue over the increase…

> We in the industry theorized that they'd use their dominant market position with Chrome and Android to protect their ad business, which is why they didn't invest much in unblockable or required ads.

they're waiting for manifest v3

Re: YouTube tests blocking videos unless you disable ad blockers

#213

YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay (And I am not talking about too broke to pay cases). Serving an infinite video catalog is very expensive in terms of all resources (And yes Netflix is not comparable, unlike YouTube, Netflix can highly leverage cache boxes at ISPs). Vime…

I subscribe to YTP, but still use incognito tabs plenty for stuff that I don't want recommendations from.

Fucking with adblockers there wouldn't exactly encourage me to keep the main subscription…

Re: YouTube tests blocking videos unless you disable ad blockers

#214

Writing's on the wall. As soon as they make ads mandatory, a competitor with no ads and better support will look a lot more attractive, and they could eventually face an exodus.

Either the competitor has no ads and doesn't charge money, at which point it would bleed money, or it charges a fee, and hence would be even less successful than youtube.

Re: YouTube tests blocking videos unless you disable ad blockers

#215
post #71

the people who have a blockers enabled are also the lest likely to click an ad or buy anything advertised . advertisers should want these people to not be shown ads.

Does YT detect that the ad wasn't played and therefore doesn't pay out for that view to the creator? From an incentives perspective, putting the onus on the creators to convince their viewers to enable ads might be more effective, but on the other hand that feels kind of shitty to do to creators, so IDK if it's ultimately a good idea...

   >  Does YT detect that the ad wasn't played and therefore doesn't pay out for that view to the creator?
Yes. Watching with an ad blocker will not yield any revenue for the creator, unless you are logged in an account with YouTube Premium.

Re: YouTube tests blocking videos unless you disable ad blockers

#216
post #148

YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay (And I am not talking about too broke to pay cases). Serving an infinite video catalog is very expensive in terms of all resources (And yes Netflix is not comparable, unlike YouTube, Netflix can highly leverage cache boxes at ISPs). Vime…

I have YT premium and it is easily the best money I spend most months. I'll just play devil's advocate. Maybe people are imagining a pay per view type of experience?

+1 on this. YT premium is easily worth 4x its price, it's an amazing deal. It's the largest media catalog in the world, and unlimited ad-free access for $12 is a steal. There is no digital subscription that comes close in value.

Re: YouTube tests blocking videos unless you disable ad blockers

#217
post #206
post #194

Earlier quoted context omitted.

> I have no problem paying for services, even for premium tiers when free tier is available. > I don't trust YouTube Premium enough to even try it. These two statements seem to be mutually incompatible unless you're trying to argue that a premium tier doesn't really exist unless you can write the terms of service and audit the company providing it. It's also somewhat hard to follow the logic here: if you don't trust…

I like premium stake and would pay for it. I'm not eating premium stake at Cockroach Joe. His sandwiches are alright. How are they incompatible?

People will make all sort of excuses to rationalize not paying for digital content that they can easily get for free.

Re: YouTube tests blocking videos unless you disable ad blockers

#218

What's next, "YouTube tests pausing videos when you look away from ads"? This is a slippery slope that I definitely do not want to be going down. At that rate, "drink verification can" is not far off. When I used to watch the actual TV I changed the channel, muted, or left the room during ads. My eyes, my ears, my brain. I will not be forced to consume.

I work in adtech, we're getting into eye tracking for verifying ad viewership on smart TVs. So.. yeah.

Re: YouTube tests blocking videos unless you disable ad blockers

#219

YouTube premium perfectly showcases why ads dominate the internet, because even when there is a paid option for a service much cheaper than any alternative, people do not want to pay (And I am not talking about too broke to pay cases). Serving an infinite video catalog is very expensive in terms of all resources (And yes Netflix is not comparable, unlike YouTube, Netflix can highly leverage cache boxes at ISPs). Vime…

Isn't it Youtube's problem to make their business profitable? It's not a binary - they could offer a different deal with Premium, market it differently. Customers aren't rational - just like humans. They are a massive multinational - if anyone can figure it out, it's them.

Maybe the ad model doesn't work, and people are not clear on what they are actually paying for, since it's effortless to get the same service for free.

Edit: And I'm suprised few people are mentionning how much information youtube gets about you from using the site, and using youtube premium makes being anonymous impossible. Having a way to remaing somewhat anonymous would make me consider premium, but it's a not go for me at this time

Re: YouTube tests blocking videos unless you disable ad blockers

#220
post #206
post #194

Earlier quoted context omitted.

> I have no problem paying for services, even for premium tiers when free tier is available. > I don't trust YouTube Premium enough to even try it. These two statements seem to be mutually incompatible unless you're trying to argue that a premium tier doesn't really exist unless you can write the terms of service and audit the company providing it. It's also somewhat hard to follow the logic here: if you don't trust…

I like premium stake and would pay for it. I'm not eating premium stake at Cockroach Joe. His sandwiches are alright. How are they incompatible?

> His sandwiches are alright "when I don't have to pay for them"

fixed it for you.

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