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Google I/O: Big changes coming for SEOs with ubiquitous AI

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71–80 of 169 posts

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#71
post #41
post #32

Earlier quoted context omitted.

> I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-premises You won’t. But I will and I think others will as well. My goal is to help people set up RDS and I don’t care about commercialization. So happy if AI reuses all the material. There are many technical blogs that are just hobbies, or fun, or brand PR, or book tie ins or whatever.

You aren't helping people, though, you're helping a for-profit company earn billions of dollars off your, and other's good will and knowledge. The for-profit company is helping people, in exchange for direct and/or indirect monetization. Your blog post's knowledge-dump ends up never being seen. This is why StackOverflow reacted so poorly to Stack Exchange's announcement they would be using all of your hard work to tr…

> Your blog post's knowledge-dump ends up never being seen.

I don't think this is true - it ends up being added to a soup of knowledge that is ladled out as people ask about it. It might not directly be seen, but it may contribute more to the overall knowledge about the space since OP's knowledge is now able to be sliced, diced, and recombined.

It sucks for the individual who wants to be credited, and it is annoying that megacorps will benefit directly. But for someone who wants to increase the knowledge in the world, it's not so bad...

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#72
post #68
post #41

Earlier quoted context omitted.

You aren't helping people, though, you're helping a for-profit company earn billions of dollars off your, and other's good will and knowledge. The for-profit company is helping people, in exchange for direct and/or indirect monetization. Your blog post's knowledge-dump ends up never being seen. This is why StackOverflow reacted so poorly to Stack Exchange's announcement they would be using all of your hard work to tr…

I feel similarly to prepend: I often write things up because I want to help people by sharing knowledge. I don't care whether people get that knowledge via directly seeing it on my site vs hearing it second hand from a friend vs reading it in LLM output. It's not important that my contribution go directly from me to the other person; what matters is that they get the information they're looking for.

How do you know anyone ever gets this information?

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#73

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

Wrong. The low-quality content farm will be out and the high-quality site will be fully paywalled (no more data to AI). For instance, when searching for information on setting up RDS, like high availability MySQL on self-hosted servers on-premises, neither ChatGPT nor Brad provided the necessary details. I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-prem…

It seems to me like the options will be 1) publish free content on your website and make zero money because it will get crawled and displayed to readers elsewhere or 2) publish content on your website behind a paywall and make zero money because no one will pay for it (even if they could somehow find it, which they couldn’t).

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#74
post #72
post #68

Earlier quoted context omitted.

I feel similarly to prepend: I often write things up because I want to help people by sharing knowledge. I don't care whether people get that knowledge via directly seeing it on my site vs hearing it second hand from a friend vs reading it in LLM output. It's not important that my contribution go directly from me to the other person; what matters is that they get the information they're looking for.

How do you know anyone ever gets this information?

I don't have a strong feedback loop here, but I generally figure that if I make it public then search engines (or now LLMs) will give it to people who want it.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#75
post #41

Earlier quoted context omitted.

You aren't helping people, though, you're helping a for-profit company earn billions of dollars off your, and other's good will and knowledge. The for-profit company is helping people, in exchange for direct and/or indirect monetization. Your blog post's knowledge-dump ends up never being seen. This is why StackOverflow reacted so poorly to Stack Exchange's announcement they would be using all of your hard work to tr…

> Your blog post's knowledge-dump ends up never being seen. I don't think this is true - it ends up being added to a soup of knowledge that is ladled out as people ask about it. It might not directly be seen, but it may contribute more to the overall knowledge about the space since OP's knowledge is now able to be sliced, diced, and recombined. It sucks for the individual who wants to be credited, and it is annoying…

> But for someone who wants to increase the knowledge in the world, it's not so bad...

You may actually be decreasing the knowledge of the world.

It's not difficult to imagine a future where people do not know how to effectively communicate, and instead rely on ChatGPT (or whatever) to communicate for them. Or a future where nobody knows anything, and instead blindly trusts the output of AI models.

There's already dating services that let your ChatGPT bot woo someone else's ChatGPT bot...

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#76
post #41
post #32

Earlier quoted context omitted.

> I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-premises You won’t. But I will and I think others will as well. My goal is to help people set up RDS and I don’t care about commercialization. So happy if AI reuses all the material. There are many technical blogs that are just hobbies, or fun, or brand PR, or book tie ins or whatever.

You aren't helping people, though, you're helping a for-profit company earn billions of dollars off your, and other's good will and knowledge. The for-profit company is helping people, in exchange for direct and/or indirect monetization. Your blog post's knowledge-dump ends up never being seen. This is why StackOverflow reacted so poorly to Stack Exchange's announcement they would be using all of your hard work to tr…

Sure you're helping people. The ai gets trained and thens tells people the stuff you learned

The billion dollar company was already profiting off that goodwill by putting ads beside people looking for it

As far as the blog is self advertising for your resume or company, it's just as good since you're linking it directly. Maybe even better since the ai will have opinions about you

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#77
post #67
post #52

Earlier quoted context omitted.

So what? As an enthusiast am I supposed to be motivated by the page counter on my site? Besides, good writers are good writers. Would you rather read Matt Levine or some AI summary of his latest piece? I'm just not seeing the problem. IMO the whole obsession with driving clicks was silly from the get-go and destructive now. If AI does away with that, great. And if people whose sole motivation for writing was to get c…

In this future there is no Matt Levine because he can't make a living getting viewers and no replacement.

Why are viewers the only way to make a living? It wasn't always that way.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#78
post #74
post #72

Earlier quoted context omitted.

How do you know anyone ever gets this information?

I don't have a strong feedback loop here, but I generally figure that if I make it public then search engines (or now LLMs) will give it to people who want it.

A lot like shouting into the wind.

With a blog post - you get feedback via comments. With SO, you get feedback via votes and comments. With HN, you get feedback the same way.

We have feedback on all of these systems so that humans can more readily discern correctness. An AI model is not going to be able to readily understand what solution is correct, lest it wouldn't need to crawl the page in the first place.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#79
post #78
post #74

Earlier quoted context omitted.

I don't have a strong feedback loop here, but I generally figure that if I make it public then search engines (or now LLMs) will give it to people who want it.

A lot like shouting into the wind. With a blog post - you get feedback via comments. With SO, you get feedback via votes and comments. With HN, you get feedback the same way. We have feedback on all of these systems so that humans can more readily discern correctness. An AI model is not going to be able to readily understand what solution is correct, lest it wouldn't need to crawl the page in the first place.

Almost all of my feedback today is via comments immediately after I post something, but I suspect more of the readers are people who come in via search. That's not that different from a future in which the searchers are intermediated by an LLM.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#80

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

B…but I’ve just started my (medieval) content farm. https://tidings.potato.horse/about

gotta love a custom cursor
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