Google I/O: Big changes coming for SEOs with ubiquitous AI • Hacker News Board

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#11

Post by arsome » Wed, May 10, 2023, 10:33 PM UTC

grrdotcloud wrote: post #9

candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

Prompt trainers and tweakers and optimizers will probably replace the SEO types. I'm terrified of a world where I ask, what beverage will be served on Mars, and the answer will be engineered to be given as Coca-Cola is a popular drink possibly available on Mars, or right now. Would you like it delivered?

"Prompt trainers" and such will just be replaced by slightly better LLMs that can do that part already or inquire for further details from a user.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#12

Post by arsome » Wed, May 10, 2023, 10:35 PM UTC

hsbauauvhabzb wrote: post #10

grrdotcloud wrote: post #9

Earlier quoted context omitted.

Prompt trainers and tweakers and optimizers will probably replace the SEO types. I'm terrified of a world where I ask, what beverage will be served on Mars, and the answer will be engineered to be given as Coca-Cola is a popular drink possibly available on Mars, or right now. Would you like it delivered?

I’m more worried about automated astroturfing and propaganda.

Well, it's a little late for that one.

Fire one of the many offline LLMs up on a university network or somewhere else that a single IP connecting many times won't be too suspicious and let it go to town.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#13

Post by waboremo » Wed, May 10, 2023, 10:35 PM UTC

fny wrote: post #6

jacooper wrote: post #5

The issue is getting people to click on your website, why would any one do that if the entire content is already extracted by the ai, which directly gave it to the user?

Isn’t this an issue as is? Theres a lot of content summarized at the top which answers the question I have more often than not.

Somewhat, it's only not really an issue currently because most of the top answers aren't great and you want to look for a better overview. You can't currently get the overview from Bing or Google, only whatever sentence they've decided to highlight.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#14

Post by esafak » Wed, May 10, 2023, 10:37 PM UTC

grrdotcloud wrote: post #9

candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

Prompt trainers and tweakers and optimizers will probably replace the SEO types. I'm terrified of a world where I ask, what beverage will be served on Mars, and the answer will be engineered to be given as Coca-Cola is a popular drink possibly available on Mars, or right now. Would you like it delivered?

No, because Coca Cola doesn't have what plants crave.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#15

Post by add-sub-mul-div » Wed, May 10, 2023, 10:39 PM UTC

jacooper wrote: post #5

The issue is getting people to click on your website, why would any one do that if the entire content is already extracted by the ai, which directly gave it to the user?

Maybe we'll end up in a place where most people ask an LLM and take the first opaque answer they're given and be done with it. But others with more curiosity and skepticism will continue to go to real sources, evaluate their trustworthiness, weigh a few against each other, bypass intentional or unintentional bias/censorship in some tech giant's algorithm.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#16

Post by WirelessGigabit » Wed, May 10, 2023, 10:44 PM UTC

Smoosh wrote: post #2

I see mention in the article of content creation. But are search engines working on task-related personal assistants? For one example, If I want to take a holiday, could an assistant work out the best dates (based upon preferences of availability, cost etc), and research the best airfares (excluding that particular airline I hate) and find a hotel room with the features I want, and throw in a few sightseeing activiti…

While it could automate it I don't think it would be better.

In fact it would be worse. Websites would try and game the system to be the one that ChatGPT chooses for you. And now you are relying on a system that has no incentive of telling you the truth. At least if I check to go kayaking on day 2 of my vacation, I can compare the top 3 websites, cross reference with Yelp to see which one has the best value for the $.

Plus there still is the part where the data being sourced isn't formatted the same, so mistakes will be made. It even happens with manual research. You miss the part where one offers a pickup and the other one doesn't. ChatGPT will suffer from that too.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#17

Post by WirelessGigabit » Wed, May 10, 2023, 10:45 PM UTC

I don't know if I'm against this. If it means that websites will return to having less noise on their pages so that I get to the information I want faster, I don't care.

The way Google shaped SEO meant that many websites have tons of text just to prove that they are the authority.

Googling for like a Jerusalem Bug bite risk or Black Widow bite risk makes you end up some local pest control website telling you will get a fever (former) or die (latter) from the bite. Of course, they want to sell you services, so they build their SEO stating that they are the authority. They are not. And this is the problem with the web. There is no authority of information.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#18

Post by justinator » Wed, May 10, 2023, 10:46 PM UTC

esafak wrote: post #14

grrdotcloud wrote: post #9

Earlier quoted context omitted.

Prompt trainers and tweakers and optimizers will probably replace the SEO types. I'm terrified of a world where I ask, what beverage will be served on Mars, and the answer will be engineered to be given as Coca-Cola is a popular drink possibly available on Mars, or right now. Would you like it delivered?

No, because Coca Cola doesn't have what plants crave.

Technically sodium is an electrolyte, so Coca Cola does have what plants crave.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#19

Post by brookst » Wed, May 10, 2023, 10:48 PM UTC

jacooper wrote: post #5

The issue is getting people to click on your website, why would any one do that if the entire content is already extracted by the ai, which directly gave it to the user?

Are you saying that the motive for posting a bread recipe that starts with 5000 words about the history of bread will evaporate, so we'll be left with websites from enthusiasts who have something interesting to say?

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#20

Post by penjelly » Wed, May 10, 2023, 10:49 PM UTC

candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

is this a hot take? it seems obvious that 95% of searches for answers will end at chatgpt/llm (even if no good answer returns) which yes will kill SEO and traffic to content websites to begin with.