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Google Analytics alternative that protects your data and your customers' privacy

matomo.org

31–40 of 111 posts

Re: Google Analytics alternative that protects your data and your customers' privacy

#31

Let's all just stop tracking all together. We don't need tracking at all and bloating up and slowing down websites.

I wonder if someone's made an AdNauseam for tracking libraries yet. Going on the defensive clearly doesn't work, some more offensive action is required.

Send a whole bunch of plausible events, pretending to click every link, changing your identifiers and stuff like resolution every time, make it impossible to determine what data is real and what isn't. Bonus points for leaving websites alone if they don't load tracking scripts until you've consented.

We can't stop trackers, but we can try to make them useless. Even if they filter out such tracking they shouldn't be able to figure out what data was real, making their tracking attempts worthless.

Re: Google Analytics alternative that protects your data and your customers' privacy

#32

I'm using the matomo self hosted version and like it overall. I love you can track all outbound clicks without having to specifically add Dom elements to outbound links to make this possible. Unfortunately matomo is blocked just like Google Analytics by every ad/tracking blocker. Doesn't matter if you host it yourself and only track global stats vs tracking users across the web like GA does. The only solution seems t…

Why spend time undermining people's preferences?

If I build a web site, and it is my preference to know what pages get clicks on what elements (presumably, so I can make my site better)... whose preference gets priority; mine or my users? It's not as black and white as your question makes it sound.

Re: Google Analytics alternative that protects your data and your customers' privacy

#33

I'm using the matomo self hosted version and like it overall. I love you can track all outbound clicks without having to specifically add Dom elements to outbound links to make this possible. Unfortunately matomo is blocked just like Google Analytics by every ad/tracking blocker. Doesn't matter if you host it yourself and only track global stats vs tracking users across the web like GA does. The only solution seems t…

> tracking users across the web like GA does

What does this mean?

Re: Google Analytics alternative that protects your data and your customers' privacy

#34

Earlier quoted context omitted.

Why spend time undermining people's preferences?

If I build a web site, and it is my preference to know what pages get clicks on what elements (presumably, so I can make my site better)... whose preference gets priority; mine or my users? It's not as black and white as your question makes it sound.

I don’t get it, how can they stop you from recording this on your own server?

Are you talking about CNAME cloaking? Pretty sure Apple only cares if one specific server gets all the CNAMEs. It doesn’t block CNAMEs in general.

Re: Google Analytics alternative that protects your data and your customers' privacy

#35
post #4

More alternatives: https://european-alternatives.eu/alternative-to/google-analy...

This website is off to a bad start when the first item says

> Because it does not use cookies there is no need to show cookie banner for this service.

which is a blatant lie/misinformation. The ‘cookie law’ has nothing to do with the actual use of cookies.

Re: Google Analytics alternative that protects your data and your customers' privacy

#36

I'm using the matomo self hosted version and like it overall. I love you can track all outbound clicks without having to specifically add Dom elements to outbound links to make this possible. Unfortunately matomo is blocked just like Google Analytics by every ad/tracking blocker. Doesn't matter if you host it yourself and only track global stats vs tracking users across the web like GA does. The only solution seems t…

Why spend time undermining people's preferences?

Because I think most people who use something like ublock don't want to see ads or have their privacy violated by being followed around the web using third party trackers.

A site owner observing some general, anonymized stats like visitor and page count, which outbound links are clicked, os, screen size, time on page and what have you is quite different. I understand a blocker must go all the way and cannot distinguish between these cases. Hence my effort to find an alternative.

Re: Google Analytics alternative that protects your data and your customers' privacy

#37
post #26

I wish some of the privacy focused GA alternatives had SOC 2 reports, or ISO 27001. We’re working towards our first SOC 2, which makes it hard to incorporate anything without one into our product. On prem is a lot of work, and not something i want to approach lightly.

why? Having gone through a few SOC-2s, I don't see any value it other than it being a racket.

Having gone through ISO 27001 and PCI DSS level 2 I kind of assumed all of these security focussed compliance standards are just that. Anyone have any exceptions?

Re: Google Analytics alternative that protects your data and your customers' privacy

#38
post #5

Why is this at the top of HN?

I'm guessing because of this: https://blog.google/products/marketingplatform/analytics/pre... > All standard Universal Analytics properties will stop processing new hits on July 1, 2023.

So what is the main difference between Universal Analytics and Google Analytics 4?

We currently use Google Analytics to understand how users move through our app. We also used Matomo (previously Piwik) 5 years ago.

Now Google Analytics on iOS will stop working for users unless they update our app? It doesn’t seem to say anything: https://developers.google.com/analytics/devguides/collection...

Re: Google Analytics alternative that protects your data and your customers' privacy

#39
post #26

I wish some of the privacy focused GA alternatives had SOC 2 reports, or ISO 27001. We’re working towards our first SOC 2, which makes it hard to incorporate anything without one into our product. On prem is a lot of work, and not something i want to approach lightly.

why? Having gone through a few SOC-2s, I don't see any value it other than it being a racket.

Yes it’s a huge racket that’s likely does little to solve the problems it was enacted to prevent. But have you tried making deals with large SOC2 companies without your own certification?

Re: Google Analytics alternative that protects your data and your customers' privacy

#40
post #34

Earlier quoted context omitted.

If I build a web site, and it is my preference to know what pages get clicks on what elements (presumably, so I can make my site better)... whose preference gets priority; mine or my users? It's not as black and white as your question makes it sound.

I don’t get it, how can they stop you from recording this on your own server? Are you talking about CNAME cloaking? Pretty sure Apple only cares if one specific server gets all the CNAMEs. It doesn’t block CNAMEs in general.

I thought that was the whole point of what was being said; that things like metrics (what on the page gets clicked on) are getting blocked. Bear in mind, I'm not just talking about what pages get loaded. There's more to "clicked on the page" than just page loading.
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