I have about 10 hue bulbs throughout my apartment, which I've only purchased on Black Friday sales (they tend to go up to 50% off, I've found, which puts them more in line to what I feel is a reasonable price.)
My biggest gripe is the unserious development of their iOS app, which has really been a hurdle to get them setup correctly.
The app underwent a rebuild maybe 18 month ago, which forced users to allow for phone Widgets to ONLY be created via the Apple Shortcuts app. Shortcuts, to be clear, is a great app on the iPhone, but this introduces an extra step, requiring you to ALSO create the correct Scenes for your particular Rooms, with particular Lights, FIRST, ensure they're named / setup in a clear manner, THEN add them to Shortcuts, THEN create a Shortcuts, and export, add to your homescreen. The previous method, was Hue app itself was a Widget, independent of a second app.
It honestly boggles the mind the Philips team went in this direction and speaks to how little user feedback they did. It has deliberately made using their product harder, and make life a little easier. It no joke took an entire day to get like 6 scenes setup properly.
I know there are 3rd party apps that quickly solve this. But such a basic feature like "Make a button on my homescreen I can tap to instantly turn on/off all the lights in my home" a chore is ludicrous. I thought IoT was supposed to make life easier.