From the original article: "our President needs to get first hand information on the impact his proposed policies will have on real Joe the Plumbers. People who are 1 person companies living job to job, hoping they get paid on time. We need to know what the impact of his policies will be on the individually owned Chrysler Dealership in Iowa. The bodego in Manhattan. The mobile phone software startup out of Carnegie Mellon. The event planner in Dallas. The barbershop in LA. The restaurant in Boston."
No fair adding the word "tech" to the original article, then criticizing it for the word "tech". :)
A "small business representative" is exactly what the article calls for. And the article isn't calling for this person to know about their industry, but to know about small business; the pressures of mandated paperwork on a one-person operation, tax pressures, basically all those things that come up when you're too small to have or afford an HR department and dedicated finance staff. The US Federal government, being the single largest entity on the planet AFAIK, has a bad habit of forgetting that paperwork isn't free; the cognitive costs alone when it isn't your job to fill out the paperwork correctly (with steep fines for errors in some cases) can be significant, even before we discount time. (For example, consider your taxes; even moderately complicated individual taxes won't take that much of your calendar year, but the cognitive costs can be daunting. And that's what an individual is expected to pay...)